[ Overview ]
• Pioneered as the first UI/UX Designer (40% UX + 40% UI + 15% Visual + 5% FE) with a versatile role.
• Designed end-to-end customer-facing membership products bridging retail stores and their customers.
• Focused on user research, persona building, wireframing, prototyping, and UI design for web and app functions.
• Collaborated with marketing specialists to drive client engagement rates.
• Challenge faced in delivering requirements from different functions at an agile pace.
[ Achievements ]
• Cultivated a user-centric culture by routinely conducting onsite surveys, interviews, and persona building for product enhancements.
• Boosted clients' customer base by 300% and annual revenue by 40% through end-to-end delivery of membership products, including coupon & point/scratch card.
• Established design systems and UI specs (CSS) in collaboration with FE/BE, ensuring consistency and facilitating agile development across projects.
• Partnered with marketing specialists to monitor data and deliver engaging marketing materials, such as web content, banners, posters, videos, and landing pages.