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SaaS/Startup/E-commerce/Product Management

University of Leeds

National Central University

COMMUNITY MANAGER @ Cookpad

Adeline Lin

Cookpad

COMMUNITY MANAGER

Responsible for product marketing to build the local core community:
•	Did user interview to define user persona and understand market needs
•	Developed product awareness through online and offline channels
•	Established influencer relationships by hosting the 1st cooking KOL event
-	10 influencers with average 66k followers attended the event
-	Kicked off 10 series of online cooking class videos for branding plan


Reported to country manager as the 1st member of account management team:
•	Selected as the project owner to coordinate with product team and 7 SEA team leaders for Salesforce implementation and trainer program
•	Analyzed customer segmentation and defined key metrics with Sales, Marketing, Operation, and Customer Service team 
•	Used Tableau to build data dashboard for tracking key metrics of key accounts performance, marketing funnel result, and city expansion plan 
•	Product management tasks including, user interview, product release training, A/B testing, and API integration, etc.


Lalamove

ACCOUNT MANAGEMENT EXECUTIVE

Managed customized system solutions projects and O2O marketing projects:
•	Product owner of Event APP applied in Taiwan's key MICE exhibitions 
-	Computex 2018 (9k+ downloads for 5-day exhibition)
-	GEC+ 2018 (400+ downloads / 800+ attendees for 1-day exhibition)
-	Meet Taipei 2018 (1.7k+ downloads for 3-day exhibition)

•	Led O2O event marketing project, OTOP 2018, local products promotion projects of Ministry of Economic Affairs (JUN 2018 – NOV 2018)
-	Collaborated with RD team to build the official website on time
-	Set marketing strategy to promote the official website through eDM, APP push, and social media channels, reached 30% increase of impression (6.3 M in total)
-	Developed 160 events joined the project in 3 months and increased 45% of revenue

•	Project owner of customized e-commerce platform system solutions including, website/app wireframe planning, API integration, customized e-ticket design, back-end stage for data export, RFID application, and on-site full function support, ex. Computex 2018, Synology Conference 2018, 2018 Cambodia International Trade Exhibition, and Fortinet PartnerSYNC 2018 AsiaPAC

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