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邱于倫
電商行銷專員 @ 摩曼頓企業股份有限公司
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邱于倫
電商行銷專員 @ 摩曼頓企業股份有限公司
您好,我畢業於淡江大學企業管理學系,過去主要從事運動產業,任職於產業龍頭摩曼頓電商部,熟悉各大運動品牌,具備專案企劃執行的能力,善於數位行銷操作、大數據分析評估,以優化銷售,並制定不同行銷策略將網站GMV提高400%,同時藉由線上線下資源整合、洽談合作、數據追蹤等有效達成公司數位轉型目標。 我是個積極、樂於接受挑戰的行銷人,透過過去實體和數位行銷的經驗,希望有機會可以為公司提出有價值的想法,做出耳目一新的貢獻。
摩曼頓企業股份有限公司
淡江大學
Taipei, Taiwan
Professional Background
Current status
Employed
Profession
Marketer
・
Digital Marketer
・
SEO / SEM
Fields
Digital
・
Sports
・
Ecommerce
Work experience
2-4 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Photoshop
Google Analytics
Canon
Event Planning
Word
PowerPoint
Excel
Microsoft Office
行銷策略擬定
Languages
English
・
Fluent
Chinese
・
Native or Bilingual
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
數位行銷.電子商務
Desired work locations
Taipei City, Taiwan
Freelance
Non-freelancer
Work Experience
電商行銷專員
摩曼頓企業股份有限公司
・
Full-time
Aug 2020
-
Present
・負責官網整體營運行銷,觀察各項數據指標,調整策略,將網站GMV提高400% ・Line官方帳號經營,好友人數半年內增加50%,平均轉換率提升300% ・策劃整合線上線下每月行銷活動,推動客人跨通路消費,達成OMO整合 ・優化網站使用者體驗,提升20%顧客停留時間,有效降低客訴頻率 ・與外部平台Line購物、Shopback合作策劃每月活動,分析平台消費數據優化活動,鎖定精準TA,導購業績提升500%
平台營運專員
恆昌盛電子商務股份有限公司
Jul 2019
-
Mar 2020
・
9 mos
・觀察流量、轉換率、客單價等相關數據,調整不同線上策略,曾創下單日單一產品銷售額10萬以上 ・帳號後台管理 EX:帳號開設、上下架圖文、庫存管理、客服聯繫等等 ・定期提供客戶線上行銷工具
實習生
智理管理顧問股份有限公司
Nov 2018
-
Dec 2018
・
2 mos
・統整公司人才履歷紙本資料,依據不同屬性妥善分類 ・翻譯英文人才履歷,更新上傳至公司新作業系統 ・學習行業溝通技巧,接觸人才,媒合雙方細節需求
實習生
展逸國際行銷股份有限公司
Jul 2017
-
Sep 2017
・
3 mos
・協助策畫NBA籃球明星KYRIE IRVING及金馬新人獎得主瑞瑪席丹訪台NIKE宣傳活動NTC LIVE ・協助策劃韓國著名時尚潮流美妝品牌蘭芝LANEIGE公司運動會 ・協助策劃NBA籃球明星RUSSELL WESTBROOK訪台NIKE宣傳活動 ・蒐集NIKE競爭品牌(EX:ADIDAS、PUMA等等)活動消息 ・協助製作NIKE NTC 前進校園計畫市場分析
Education
淡江大學
Bachelor’s Degree
・
企業管理學系
2014 - 2018
Activities and societies
● 淡江大學企管系籃球隊副隊長 大學四年參加系上籃球隊並三度晉級系際盃冠亞軍賽 大三該年度擔任球隊副隊長,扮演領導與激勵的角色。