Mar 2021 - Present
- Conducted desk research to assess new market opportunities, considering cultural interactions and nuances, and provided qualitative data for market expansion evaluation.
- Analyzed quantitative data to uncover product issues and user behavior patterns.
- Assisted the product development team in user experience research, designing research protocols, conducting interviews and observations, and extracting key insights.
- Collaborated with the product team, aligning research goals with their needs and adjusting protocols accordingly.
- Provided reports on user needs, pain points, and opportunities based on analyzed qualitative and quantitative research data.