May 2023 - Present
- Direct report to Marketing Director
- Develop and evaluate the implementation of marketing strategy, branding, and promotional activities (ATL & BTL)
- Identify new marketing opportunities through routine joint visits with Sales Force
- Coordinate and monitor product supply to ensure direct fulfilment product demand
- Manage and evaluate the marketing budget and expenses
- Monitor and control brand's financial performance
- Collaborates with agency to implement marketing communication / campaign strategy
- Substitute Key Account role to manage trading term with modern trade account