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Full Stack Digital Marketing

PT Revolusi Cita Edukasi (REVOU)

An Account Executive who has a high passion in the world of Digital Marketing. Successfully enrolled in a 13 weeks Digital Marketing program in RevoU with its instructor from Top Tech companies + its 13 weeks apprenticeship program with a real client. I am a digital marketing enthusiast with a strong analytical skill, flexible working style that is driven and based on big data and pertinent information in various industries. Also, I am adaptable and friendly personality traits that love challenges, and has the ability to work in both team and individual setting. Great communication skills to optimize the team chemistry and synergy.

PT. Revolusi Cita Edukasi (RevoU)

Business Wisdom Institute

Informatics Group (Singapore)

Digital Marketing

Anita Wijaya

STRONGBEE

Freelance Performance Marketer

•  Doing market research which trainers are most recommended or most preferable in Yoga, Zumba, 
 Gym & Poundfit.
•  Create a draft for new campaign in search ads with new adgroup in search traffic using keyword from Strongbee's website 
•  Create weekly report and do presentation for several adgroup 
•  Look for competitors' visual ads that can be used for strongbee's creative visal which focus is on hard selling/market place 
• Clean up keywords that is not related and put is as negative keywords and changed phrase type from broad to phrase type to increase CTR and to gain audiences' intention 
• Create ads suggestion : 15 headlines and 5 descriptions that focus on hard selling and focus for adgroup Gym and Personal Trainer 
• Overall, We achieved target KPI 1000 installs in every month and Average Daily Active User for is 7.22%

• Crafting business ideas from USP, VP and Business Branding
• Planning, developing, executing, managing and optimization the campaign using FB Ads and Google Ads
• Optimize campaign by doing keyword and subkeyword research using SEMrush, ad copies and campaign structure for google ads. As a result, we generate 6 leads within 5 days with 117 link clicks and 7.24% CTR
• Implementation GA4, FB Pixel and GTM
• Creating flow chart using whimsical and do push notification through mobile and e-mail using MailChimp 


 	
 	
 	
 	

Anita Wijaya’s posts