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Anita Wijaya
Digital Marketing
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Anita Wijaya

Digital Marketing
An Account Executive who has a high passion in the world of Digital Marketing. Successfully enrolled in a 13 weeks Digital Marketing program in RevoU with its instructor from Top Tech companies + its 13 weeks apprenticeship program with a real client. I am a digital marketing enthusiast with a strong analytical skill, flexible working style that is driven and based on big data and pertinent information in various industries. Also, I am adaptable and friendly personality traits that love challenges, and has the ability to work in both team and individual setting. Great communication skills to optimize the team chemistry and synergy.
STRONGBEE
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PT. Revolusi Cita Edukasi (RevoU)
Jakarta, Indonesia

Professional Background

  • Current status
  • Profession
    Digital Marketer
    Enterprise Sales
  • Fields
    Advertising
    Marketing / Communications
  • Work experience
    6-10 years (1-2 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Presentation
    Research
    Sales Administration
    Growth Mindset
    Positive Attitude
    Microsoft Office
    Google Ads
  • Languages
    Indonesian
    Fluent
    English
    Intermediate
    Chinese
    Beginner
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Digital Marketing
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Freelance Performance Marketer

Oct 2022 - Jan 2023
4 mos
• Doing market research which trainers are most recommended or most preferable in Yoga, Zumba, Gym & Poundfit. • Create a draft for new campaign in search ads with new adgroup in search traffic using keyword from Strongbee's website • Create weekly report and do presentation for several adgroup • Look for competitors' visual ads that can be used for strongbee's creative visal which focus is on hard selling/market place • Clean up keywords that is not related and put is as negative keywords and changed phrase type from broad to phrase type to increase CTR and to gain audiences' intention • Create ads suggestion : 15 headlines and 5 descriptions that focus on hard selling and focus for adgroup Gym and Personal Trainer • Overall, We achieved target KPI 1000 installs in every month and Average Daily Active User for is 7.22%

Digital Marketing

May 2022 - Sep 2022
5 mos
• Crafting business ideas from USP, VP and Business Branding • Planning, developing, executing, managing and optimization the campaign using FB Ads and Google Ads • Optimize campaign by doing keyword and subkeyword research using SEMrush, ad copies and campaign structure for google ads. As a result, we generate 6 leads within 5 days with 117 link clicks and 7.24% CTR • Implementation GA4, FB Pixel and GTM • Creating flow chart using whimsical and do push notification through mobile and e-mail using MailChimp

Education

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Other
FULL STACK DIGITAL MARKETING
2022 - 2023
Other
Digital Leadership
2022 - 2022
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Bachelor’s Degree
Business Computer
2005 - 2008

Licenses & Certifications

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PT Revolusi Cita Edukasi (REVOU)
Issued Aug 2022
No Expiration Date