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Annie Huang
Digital Consumer Marketing Associate
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Annie Huang

Digital Consumer Marketing Associate
"Let the data tell you "what", but let your emotions guide you in helping determine "why" and "how." Annie is a passionate and data-driven marketer with progressive experience in B2B and B2C marketing, specializing in Marketing Automation, Email Marketing, Social Media, and Project Management. She positions herself as a new technology pioneer as well as a liaison who can speak both marketing and technology languages to translate creative ideas into executable action items. With international work experience in large global companies and small startups, Annie is a quick learner and a positive thinker who can adjust well to diverse situations and manage multiple challenging tasks in fast-paced and deadline-driven environments. Also, she is a proactive, and detailed-oriented self-starter with drive to continually deliver innovative solutions that smooth the customer lifecycle and optimize the business process.
The Estée Lauder Companies Inc
University of Washington

Professional Background

  • Current status
  • Profession
  • Fields
  • Work experience
    4-6 years
  • Management
  • Skills
    Detail Oriented
    Digital Marketing
    CRM Integration
    Marketing Automation
    Lifecycle Management
    Project Management
    Paid Media
    paid search marketing
    Email Marketing
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance

Work Experience

Digital Consumer Marketing Associate

Mar 2018 - Present
. Manage projects to drive awareness and conversion with 1M yearly budget, comprising paid media, social, influencer and counter innovation partner with Marketing, Sales, Customer Insights, retailers and agencies on strategy, creative, execution and reporting increased digital activations by 775% across 9 brands including La Mer, Clinique and Tom Ford . Launched the first E-commerce shopping platform with 7 brands through WeChat for Chinese consumers - the key sales growth driver lead the design ideation and collaborate with internal and external stakeholders on feature development, QA, product assortment, and multilingual content developed and rolled out a robust GTM strategy with paid media and airport OOH marketing support created new revenue stream and garnered 900 active users in 1 month . Implement test and learn strategies drove innovation of new promotions, platforms, and tactics by 288% in 6 months to engage multicultural consumers, including pioneering Google Place Ads, Alipay Coupon and WeChat HTML5 Game eBay Bellevue, WA, USA

Marketing and Event Planning Manager

Jun 2015 - Aug 2015
3 mos
. Led a team of 5 people to implement the marketing automation strategy with HubSpot to improve companys lead management, CRM, email marketing, SEO, and social media strategy on Twitter and Facebook . Planned and coordinated 6 Data Science training bootcamps in Seattle, Silicon Valley, London and Singapore served as primary contact for event vendors and attendees managed end to end logistics and venue selection/negotiation LOréal Taipei, Taiwan

Brand Marketing Assistant

Mar 2014 - Jun 2014
4 mos
. Supported 2 teams of 8 people in day to day tasks including sales reports, PO, visual merchandising, and PR recognized as top assistant for high-quality performance as a detail oriented and deadline-driven professional Microsoft Taipei, Taiwan

Marketing and Sales Assistant

Jul 2012 - Jun 2013
1 yr 0 mos
. Rolled out an omni-channel marketing campaign for Windows 8 targeting college students, resulting in reach of 30 campus roadshows and 6000 student interactions, recognized by Microsoft HQ and received additional budget


Master of Business Administration (MBA)
Master of Communication in Digital Media
2014 - 2015
Bachelor of Fine Arts (BFA)
Bachelor of Arts in Economics
2008 - 2013

Licenses & Certifications

No content as of now.