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資深行銷公關人，喜歡把最難的產品科技，化成簡單易懂的訊息，向市場溝通。永遠在找最有效的說故事方式說服我的目標對象!

NATIONAL CHIAYI UNIVERSITY

B2B marketer

April Wu

Dun & Bradstreet Taiwan

Marketing Manager

1. Lead a high-performing team of three professionals.
2. Lead generation to drive business growth.
3. PR communications for effective brand positioning and reputation management.
4. Brand marketing to maintain and expand market reach.

台灣台北市

B2B solution/product marketing (landing on the US market)
Inbound marketing

CloudMosa (美商海鸚科技)

Product Marketing Manager

1. Google Cloud Platform solutions (GCP) product marketing
2. Customer Data Platform (AI marketing analytics solutions ) product marketing
3. StraaS (Video streaming solution) product marketing
4. Picaas (AI image retouch solution) product marketing
5. Lead Generation
6. Content Marketing


iKala 愛卡拉互動媒體股份有限公司

1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa. 
2. Brand image management, PR, media relations, corporate positioning,  product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads. 
3. Team management role in global expansion.
 

Getchee Inc.

Senior Marketing Manager

1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship. 
  ✓ SME Account sales and business development 
      product/service: domain name, Virtual Hosting, E-commerce solution,  M-commerce solution Mobile App, coloation, SMS. 
 ✓ Customer support 
    day to day operations and forward bugs to the technical team.
 ✓ Conduct market research and competitor analysis to develop product promotion program 
 ✓ Marketing and advertising program planning and execution for the new products.
✓ Event planning and execution: seminars, product briefings, product training programs.

亞太電信股份有限公司

Sales Marketing

Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events.

Selected Accomplishments: Key Account Manager
Retainer-based: Microsoft
1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR)
2. IT BU : Windows Azure, developer tool, business total solution
✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan
✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs
✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management)
✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management 

Project-based
✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch
✓ Farglory Realty:  "Digital Family" Housing projects ( The Smart IPv6 building)
✓ TAITRA : 2010 trade shows
✓ G1(Wimax operator): Hsinchu and Taipei opening event
✓ msi : 2010 COMPUTEX opening press conference

April Wu’s posts