Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events.
Selected Accomplishments: Key Account Manager
Retainer-based: Microsoft
1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR)
2. IT BU : Windows Azure, developer tool, business total solution
✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan
✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs
✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management)
✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management
Project-based
✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch
✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building)
✓ TAITRA : 2010 trade shows
✓ G1(Wimax operator): Hsinchu and Taipei opening event
✓ msi : 2010 COMPUTEX opening press conference