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April Wu
B2B marketer
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April Wu

B2B marketer
資深行銷公關人,喜歡把最難的產品科技,化成簡單易懂的訊息,向市場溝通。永遠在找最有效的說故事方式說服我的目標對象!
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Dun & Bradstreet Taiwan
NATIONAL CHIAYI UNIVERSITY
Taipei, Taiwan

Professional Background

  • Situación actual
    Empleado
  • Profession
    Content Marketer
    Marketing Director
    Marketing Development
  • Fields
    Ciberseguridad
    Internet
    SaaS / Servicios en la nube
  • Experiencia laboral
    10-15 años (10-15 años relevante)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Communications
    Event Planning
    Advertising
    Business Development Activities
    Sales and Business Development
    Manage Corporate Marketing
    MARKETING COMMUNICATIONS
    Blog Content Generation
    Lead Generation
    Product Marketing
    public relations
    event planning
    Team Management
  • Languages
    English
    Fluido
    Chinese
    Nativo o bilingüe
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    A tiempo completo
    Interesado en trabajar a distancia
  • Desired positions
    Marketing Manager
  • Lugares de trabajo deseados
    Taipei, Taiwan
  • Freelance
    No freelance

Work Experience

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Marketing Manager

Dun & Bradstreet Taiwan
A tiempo completo
dic 2022 - Presente
Taipei City, Taiwan
1. Lead a high-performing team of three professionals. 2. Lead generation to drive business growth. 3. PR communications for effective brand positioning and reputation management. 4. Brand marketing to maintain and expand market reach.
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Product Marketing Manager

CloudMosa (美商海鸚科技)
A tiempo completo
feb 2022 - sep 2022
8 mos
Taipei City, Taiwan
B2B solution/product marketing (landing on the US market) Inbound marketing
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Marketing Manager

sep 2018 - ago 2021
3 yrs 0 mos
1. Google Cloud Platform solutions (GCP) product marketing 2. Customer Data Platform (AI marketing analytics solutions ) product marketing 3. StraaS (Video streaming solution) product marketing 4. Picaas (AI image retouch solution) product marketing 5. Lead Generation 6. Content Marketing
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Senior Marketing Manager

dic 2013 - sep 2018
4 yrs 10 mos
1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa. 2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads. 3. Team management role in global expansion.
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Sales Marketing

nov 2010 - oct 2013
3 yrs 0 mos
1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship. ✓ SME Account sales and business development product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS. ✓ Customer support day to day operations and forward bugs to the technical team. ✓ Conduct market research and competitor analysis to develop product promotion program ✓ Marketing and advertising program planning and execution for the new products. ✓ Event planning and execution: seminars, product briefings, product training programs.
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Senior Account Executive

oct 2007 - sep 2010
3 yrs 0 mos
Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events. Selected Accomplishments: Key Account Manager Retainer-based: Microsoft 1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR) 2. IT BU : Windows Azure, developer tool, business total solution ✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan ✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs ✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management) ✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management Project-based ✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch ✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building) ✓ TAITRA : 2010 trade shows ✓ G1(Wimax operator): Hsinchu and Taipei opening event ✓ msi : 2010 COMPUTEX opening press conference

Education

Bachelor’s Degree
ELEMENTARY EDUCATION AND ENGLISH TEACHING
2000 - 2004