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April Wu
B2B marketer
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April Wu

B2B marketer
資深行銷公關人,喜歡把最難的產品科技,化成簡單易懂的訊息,向市場溝通。永遠在找最有效的說故事方式說服我的目標對象!
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Dun & Bradstreet Taiwan
NATIONAL CHIAYI UNIVERSITY
Taipei, 台灣

Latar Belakang Profesional

  • Status sekarang
    Sudah bekerja
  • Profesi
    Content Marketer
    Marketing Director
    Marketing Development
  • Bidang
    Sekurity Cyber
    Internet
    Saas / Cloud Services
  • Pengalaman Kerja
    10-15 tahun (relevan 10-15 tahun)
  • Management
    Saya berpengalaman mengelola 1-5 orang
  • Skil
    Communications
    Event Planning
    Advertising
    Business Development Activities
    Sales and Business Development
    Manage Corporate Marketing
    MARKETING COMMUNICATIONS
    Blog Content Generation
    Lead Generation
    Product Marketing
    public relations
    event planning
    Team Management
  • Bahasa
    English
    Fasih
    Chinese
    Bahasa ibu atau Bilingual
  • Pendidikan tertinggi
    Sarjana

Preferensi pencarian kerja

  • Jenis pekerjaan yang diinginkan
    Full-time
    Tertarik bekerja jarak jauh
  • Jabatan pekerjaan yang diinginkan
    Marketing Manager
  • Lokasi pekerjaan yang diinginkan
    Taipei, Taiwan
  • Bekerja lepas
    Non-pekerja lepas

Pengalaman Kerja

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Marketing Manager

12/2022 - Sekarang
Taipei City, Taiwan
1. Lead a high-performing team of three professionals. 2. Lead generation to drive business growth. 3. PR communications for effective brand positioning and reputation management. 4. Brand marketing to maintain and expand market reach.
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Product Marketing Manager

02/2022 - 09/2022
8 mos
Taipei City, Taiwan
B2B solution/product marketing (landing on the US market) Inbound marketing
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Marketing Manager

09/2018 - 08/2021
3 yrs 0 mos
1. Google Cloud Platform solutions (GCP) product marketing 2. Customer Data Platform (AI marketing analytics solutions ) product marketing 3. StraaS (Video streaming solution) product marketing 4. Picaas (AI image retouch solution) product marketing 5. Lead Generation 6. Content Marketing
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Senior Marketing Manager

12/2013 - 09/2018
4 yrs 10 mos
1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa. 2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads. 3. Team management role in global expansion.
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Sales Marketing

11/2010 - 10/2013
3 yrs 0 mos
1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship. ✓ SME Account sales and business development product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS. ✓ Customer support day to day operations and forward bugs to the technical team. ✓ Conduct market research and competitor analysis to develop product promotion program ✓ Marketing and advertising program planning and execution for the new products. ✓ Event planning and execution: seminars, product briefings, product training programs.
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Senior Account Executive

10/2007 - 09/2010
3 yrs 0 mos
Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events. Selected Accomplishments: Key Account Manager Retainer-based: Microsoft 1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR) 2. IT BU : Windows Azure, developer tool, business total solution ✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan ✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs ✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management) ✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management Project-based ✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch ✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building) ✓ TAITRA : 2010 trade shows ✓ G1(Wimax operator): Hsinchu and Taipei opening event ✓ msi : 2010 COMPUTEX opening press conference

Edukasi

Sarjana
ELEMENTARY EDUCATION AND ENGLISH TEACHING
2000 - 2004