Avatar of April Wu.
April Wu
B2B marketer
列印
Avatar of the user.

April Wu

B2B marketer
資深行銷公關人,喜歡把最難的產品科技,化成簡單易懂的訊息,向市場溝通。永遠在找最有效的說故事方式說服我的目標對象!
Logo of the organization.
Dun & Bradstreet Taiwan
NATIONAL CHIAYI UNIVERSITY
Taipei, 台灣

职场能力评价

专业背景

  • 目前状态
    就职中
  • 专业
    内容行销人员
    行销经理
    市场开发
  • 产业
    网络安全
    互联网
    软件即服务 / 云服务
  • 工作年资
    10 到 15 年 (10 到 15 年相关工作经验)
  • 管理经历
    我有管理 1~5 人的经验
  • 技能
    Communications
    Event Planning
    Advertising
    Business Development Activities
    Sales and Business Development
    Manage Corporate Marketing
    MARKETING COMMUNICATIONS
    Blog Content Generation
    Lead Generation
    Product Marketing
    public relations
    event planning
    Team Management
  • 语言能力
    English
    进阶
    Chinese
    母语或双语
  • 最高学历
    大学

求职偏好

  • 预期工作模式
    全职
    对远端工作有兴趣
  • 希望获得的职位
    Marketing Manager
  • 期望的工作地点
    Taipei, 台灣
  • 接案服务
    不提供接案服务

工作经验

Logo of the organization.

Marketing Manager

2022年12月 - 现在
台灣台北市
1. Lead a high-performing team of three professionals. 2. Lead generation to drive business growth. 3. PR communications for effective brand positioning and reputation management. 4. Brand marketing to maintain and expand market reach.
Logo of the organization.

Product Marketing Manager

2022年2月 - 2022年9月
8 个月
台灣台北市
B2B solution/product marketing (landing on the US market) Inbound marketing
Logo of the organization.

Marketing Manager

2018年9月 - 2021年8月
3 年 0 个月
1. Google Cloud Platform solutions (GCP) product marketing 2. Customer Data Platform (AI marketing analytics solutions ) product marketing 3. StraaS (Video streaming solution) product marketing 4. Picaas (AI image retouch solution) product marketing 5. Lead Generation 6. Content Marketing
Logo of the organization.

Senior Marketing Manager

2013年12月 - 2018年9月
4 年 10 个月
1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa. 2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads. 3. Team management role in global expansion.
Logo of the organization.

Sales Marketing

2010年11月 - 2013年10月
3 年 0 个月
1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship. ✓ SME Account sales and business development product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS. ✓ Customer support day to day operations and forward bugs to the technical team. ✓ Conduct market research and competitor analysis to develop product promotion program ✓ Marketing and advertising program planning and execution for the new products. ✓ Event planning and execution: seminars, product briefings, product training programs.
Logo of the organization.

Senior Account Executive

2007年10月 - 2010年9月
3 年 0 个月
Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events. Selected Accomplishments: Key Account Manager Retainer-based: Microsoft 1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR) 2. IT BU : Windows Azure, developer tool, business total solution ✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan ✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs ✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management) ✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management Project-based ✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch ✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building) ✓ TAITRA : 2010 trade shows ✓ G1(Wimax operator): Hsinchu and Taipei opening event ✓ msi : 2010 COMPUTEX opening press conference

学历

Bachelor’s Degree
ELEMENTARY EDUCATION AND ENGLISH TEACHING
2000 - 2004