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Ashley Chen
Operation Professional|Experienced Strategic Planning|Entrepreneurial Driver | Positive Leader
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Ashley Chen

Operation Professional|Experienced Strategic Planning|Entrepreneurial Driver | Positive Leader
A BELIEVER who is driven by PASSION and MISSION, also devote myself to making the world better. A PLANNER with 7+ years of experiences in BUSINESS STRATEGY and OPERATION MANAGEMENT. a.) 6+ years of experiences in strategy, planning, forecast, recruitment, B2B relationship management in both enterprise and start-up. b.) Other experiences are account management, project management, B2B marketing, fund raising and pitch.

Professional Background

  • Current status
    Employed
  • Profession
    Strategic Planner
  • Fields
    Cosmetics
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Strategic Planning
    Project Management
    OKR Management
    Account Management
    Business Development
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    經營管理職
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

Strategic Planning

Aug 2020 - Jun 2021
11 mos
a.) Responsible for OKR management and cooperate with C-level and all department leads. b.) Lead cross-function team enter into new market with strategic partner in 2 weeks. c.) Close the biggest investment contract with Japanese partner in 3 months. d.) Hit 90% used ratio in 1 month and 95% process can be used in system in 3 months.

Head of Marketing

Dec 2019 - May 2020
6 mos
a.) Oversee all marketing operations of the company and develop it’s strategy and vision. b.) Building awareness of and affinity for the brand through online and offline channel. c.) Working closely with CEO to decide business model, pricing strategy, sales channels and product demand. d.) In charge of everything relates to growth, including talent recruitment, legal term negotiation, upstream and downstream business development, maintain investor relationship, evaluate and participate valuable competitions and campaign.

Head of Operation & Business Development

Jan 2019 - Nov 2019
11 mos
a.) Organization Growth|Work on internal alignment as it applies to targeted company scale, public exposure, business partnership, and schools' participations. b.) People Management|Create a mission-driven organization culture with innovative review system, pioneering compensation structure, and all-hands talent recruitment. Responsible for payroll (full-time employees and contractors), legal compliance ,and contract creation. c.) Money|Forecast management for pioneering business against key metrics and responsible for P&L. Also Support to CEO for fundraising and budgeting. d.) Strategy|Work collaboratively with CEO to develop and implement creative solutions. General support to CMO and CGO to execute on marketing and game events responsibilities including content creation, social media management, regional planning, and channel management.

Global Planning & Operation Lead

Jun 2015 - Oct 2018
3 yrs 5 mos
Global Planning Works a.) Account manger for Under Armour, Saucony, and K-swiss. b.) Lead cross-national talents with 4 Taiwanese, 5 Chinese, 20 Vietnamese, and 20 Indonesian as a team. c.) Forecast analysis and production planning. d.) Contract review, trade term, MOQ, expense offset, and policy negotiation. Milestone a.) Get through 2017 Vietnam historical delivery crisis and hit 100% on-time performance. b.) Make 2 total production transfers from China to Vietnam and Indonesia to Vietnam. c.) Promotion of Section Manager. Operation Lead Works a.) 3-5 year business strategy conduct and implement, includes build up a well functional innovation center in Taiwan as a founder in 2015, downsize China development center and make fully transfer to Taiwan in 2016, plan for Vietnam development center in 2018. b.) Human resource management, process optimization, and budget management. Milestone a.) Recruit 80+ talents and settle down the 4,500m2 campus. b.) Reduce 90 people in 11 months and save more than USD 1M+. c.) Increase procedure effectiveness 20%-50%, lead-time reduce from 45-60days to 23-30days. d.) Promotion of Deputy Section Manager.

Education

Master of Science (MS)
Educational Administration & Human Research Development
2012 - 2013
Master of Business Administration (MBA)
Business Administration and Service Science
2010 - 2013
Bachelor of Business Administration (BBA)
Business Administration
2005 - 2009