• Led the web and APP design, conducting more than 50 iterations for product growth.
• Improved the design workflow to increase design efficiency by 8% and team productivity by 5%.
• Discovered important user behaviors through data and qualitative research, and used the insights to help improve product design strategies.
• Designed and participated in planning the experimental product form 0 to 1.
• Led the team in using Lean UX to achieve user needs, resulted in a NPS increase from -13 to 52 in 2 months, and brought 17,000 MAU to the new product in 6 months.