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廖育賢
專案經理
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廖育賢
專案經理
我認為「旅行,應是一趟美好生活的延伸。」 觀光旅遊的行銷重點在旅行體驗及文化風格的設計,用心安排使每一段時光皆難以忘懷,行銷策略要怎麼設計才能打動目標客群的心呢?我認為可以從以下方向著手 ★ 懂得說一段動人的旅遊故事:結合景點、文化塑造不同的主題行銷 ★ 事件行銷:形塑國家特色創造前往動機,像馬爾地夫以蜜月為主題塑造嚮往度。 ★ 體驗生活的不同面貌:吸引擁有冒險精神的年輕族群及背包客,壯闊的自然景觀與大城市的活力四射。 深耕旅遊產業長達七年時間,了解產業特性與動態,有效透過全媒體行銷規劃來推廣旅遊目的地。除此之外,在電視圈有三年資歷,對影音應用與執行相當熟稔。
傑森全球整合行銷股份有限公司/JWI Marketing
南華大學
台灣台北市
Professional Background
Current status
Profession
Fields
Advertising
Work experience
10-15 years
Management
Skills
word
photoshop
excel
powerpoint
illustrator
專案管理
Google Drive
Outlook
Languages
English
・
Intermediate
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Manager
Desired work locations
Taipei, Taiwan
Freelance
Work Experience
專案經理/Project Manager
傑森全球整合行銷股份有限公司/JWI Marketing
Jan 2016
-
Present
在傑森整合行銷公司已有四年資歷,職掌國外旅遊局在台灣之行銷推廣規劃,運用Commercial Film拍攝、全媒體採購,千人大型活動舉辦、公關記者會、SNS內容行銷與議題操作等來達成KPI。 同時也擔任團隊領導要職,帶領五位合作夥伴,一年負責四千萬行銷費用之規劃,並充分負責各專案成敗、客戶溝通、跨部門協調、組織領導等項目,同時也連續三年獲得公司考績最高A+評核。 -SNS運營:在一年內將公主遊輪FB從3824,成長到91025。 -影音規劃:創造廣告影片在Youtube有百萬觀看次數。 -線上活動:公主遊輪網路打卡宣傳活動,萬人參與票選。 -線下活動:舉辦超過五千人夏威夷路跑,與千人參加之野餐日,兩百位同業推介會。
主任/Supervisor
雄獅旅遊股份有限公司/Lion Travel
Apr 2013
-
Jan 2016
・
2 yrs 10 mos
2013任職於雄獅旅遊,擔任長程線行銷主管一職,團隊中領導一位工作夥伴,在旅遊業網路崛起的年代,即領先業界運用多項數位工具來行銷旅遊產品,包含GA分析、SNS粉絲團,與產品分級、品牌經營、領隊達人化等,來分眾化行銷商品,同時也成功整合集團內部資源,連續兩年將美國/加拿大/澳洲/紐西蘭旅遊商品銷售達30%以上的高年成長率。 也因為在此期間的經歷與跨部門合作的專案經歷上獲得主管賞識,希望我能去傑森團隊帶入更多火花,在這段期間也幫助我在整合行銷上打開全新不同的思維與累積更豐富的實戰經驗。
助理主控導播
中天電視台
Nov 2010
-
Mar 2013
・
2 yrs 5 mos
工作內容主要在電視台的主控導播室,負責公司所有頻道的節目播放與廣告cue。工作內容攸關全球觀眾收視權益與公司商譽,所以必須十分投入,否則影響到收視戶收看權益與品質,將會對公司商譽造成損失,所以工作必須十分謹慎,並且能與同事間充分協調合作。
執行製作
聲色工場傳播公司
Oct 2009
-
Oct 2010
・
1 yr 1 mo
曾在聲色工場傳播有限公司擔任偶像劇執行製作一職,負責過『偷心大聖PS男』、『無敵珊寶妹』、『女王不下班』等多檔收視率高的偶像劇。這份工作挑戰性相當高,常需要在有限的預算、與短促的時程內達到最好的拍攝效果,需要管理拍攝預算、進度及環境、人員,來達到最好的戲劇效果。製作人對我的評價為認真、負責、有效率。這份工作讓我學習了很好的應變能力,及一些溝通與協調能力,也為我帶來很大的成就感。
Education
南華大學
Bachelor’s Degree
・
傳播管理學
2004 - 2008
Activities and societies
2008-聲色工場傳播公司-製作助理 2007-中視「我猜我猜我猜猜猜」節目助理
Description
傳播管理學系為整合傳播與管理專業而成之學系,其特色在提供「媒體管理」、「整合行銷」、「影音製作人」與「文化經紀人」等跨界匯流之職能 。