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張庭瑋
求職者
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張庭瑋
求職者
我具有行銷企劃、平面設計、影像修圖、影片剪輯以及廣告投放能力。 平常的休閒活動是登山、吸收行銷新知以及挑戰自己;登山部分使體力足夠應付日常壓力,及突破自我的依據;社群媒體部分,從中蒐集靈感,記錄於靈感筆記本,有助行銷企劃之發想、社群經營之素材,能在需要靈感時,及時提供概念。 過往的工作經驗及學習,我的能力有以下 : 1.行銷基礎理論(在校期間) 在學校,透過課程及實作(拍廣告、寫企畫等),累積了行銷的基礎理論與應用,在多次分組的經驗後,學習協調組員的分歧與調和;原本上台報告會發抖的我,在一次次的報告後,成長到能侃侃而談,雖然過程很艱難,卻是我人生的一大進步! 2.換位思考 在餐飲業,迅速判斷客人的喜好與需求,推薦合適的餐點,並以暖心服務使客人開心愉悅,創造口碑,進而使公司獲利最大化,達到雙贏局面。 3.多工作業 在小型企業,同時多個工作目標,訓練自己根據輕重緩急規劃工作流程,獲得多工作業的能力。 4.人際溝通 在網頁公司,因為是客戶的對口,故基本修改網頁的技能是必須(圖片置換、字形字體調整甚至框架調整等等)、安撫客戶情緒能力,還有統整相關問題能力,才能與工程師溝通無礙,以快速解決及後續追蹤。 5.硬實力(平面、動態與網頁設計) 巨匠上課期間,透過實際製作作品,建構平面設計與影片編輯能力,讓技能加深、加廣,同時建構出自信。 回顧在到今日四年的經驗,從一開始的不滿足現狀,到後來的第一次資遣,為了讓自己能力可以直接用於實際工作,更跟進市場需求進修相關技能,同時更加明確目標,期許在大潮流下仍能透過不斷成長,成為炙手可熱的人才。
義豐木業有限公司
國立中興大學
台灣彰化
Professional Background
Current status
Profession
Graphic Design / Illustration
・
Strategic Planner
・
Marketer
Fields
Marketing / Communications
Work experience
4-6 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Photoshop
Illustrator
Google Analytics
After Effects
Premiere
google analytics
Languages
English
・
Intermediate
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Desired work locations
Freelance
Part-time freelancer
Work Experience
行銷企劃專員
義豐木業有限公司
Jul 2021
-
Apr 2022
・
10 mos
在此份工作中,實際執行以下面向 1.官網改版與SEO優化: 運用職訓班學習的網頁語法技能及平面設計能力,將官網頁面調整至使用者便利(RWD)與搜尋引擎優化(SEO)。 2.FB廣告製作與投放:根據GA與FB後台取得的受眾資訊,採用行銷漏斗的方向,根據不同受眾製作相對應素材,ROAS曾達到5。 3.募資操作:從銷售頁製作、合作KOL聯繫、預熱作業等等,皆是我直接操作。 4.品牌曝光規劃:從網站、社群媒體、KOL到實體店面的規劃,曝光並說服消費者對品牌的信心,進而願意購買產品。
行銷企劃專員
動力主義股份有限公司
Aug 2020
-
Jan 2021
・
6 mos
1.企劃促銷活動: 透過分析銷售數據(滯銷、熱銷數據),提案相關銷售活動內容 2.社群經營: 製作及發想主管需求之文案及圖文設計 3.企劃內容溝通: 與門市人員工溝通相關活動執行重點,以及與廠商核對活動細節及相關補貼款項 在此份工作經歷中,強化了我的細心及同理心;因接手工作時,發生過因溝通事項不夠全面,造成門市人員執行困難的事件,了解到換位思考,提早將可能問題解決;細心則能使同事不須額外花時間再次核對,執行此兩者將能加速整體工作效率。
專案助理
藝凡數位科技有限公司
Nov 2019
-
May 2020
・
7 mos
1.與業主的溝通事宜: 如何與業主方溝通,以了解其專案需求 2.時程規劃: 規劃時程表,了解工程師完成事項之需求時間 3.工程師與業主的溝通橋樑: 扮演業主與工程師間的橋樑,偕同將專案完成,及計畫延遲時,如何協調雙方的認知差距。 在職時,曾遇客戶方,因資料誤植,造成我們做出來的網頁不符規定,經歷6個小時的釐清和討論,才結束了這個插曲。從中學習到,分析問題的脈絡,以及與客戶協調時,能踩好立場,而非一昧被客戶牽著走。
Education
國立中興大學
Other
・
自媒體行銷與網路平台經營實務班
2021 - 2021
國立嘉義大學
Bachelor’s Degree
・
行銷與運籌學系
2013 - 2017