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Bonbon Liao
Digital Marketing @ 公司暫不公開
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Bonbon Liao
Digital Marketing @ 公司暫不公開
您好,我擁有5年電商經驗,曾參與3個新創單位、2個跨境電商。 熟悉新創生態與跨領域整合,擅長發掘商品潛力,觀察其市場定位規劃行銷方向。 工作專長: 商品開發 商品企劃 跨境電商維運
公司暫不公開
國立成功大學 National Cheng Kung University
台灣台北
Professional Background
Situación actual
Empleado
Profession
Traffic Management
・
Digital Marketer
・
SEO / SEM
Fields
Bienes de Consumo
・
Cosmética
・
Estilo de Vida
Experiencia laboral
6-10 años (De 4 a 6 años relevante)
Management
Skills
photoshop
illustrator
Google Analytics
Excel
Event Planning
Languages
English
・
Fluido
Highest level of education
Master
Job search preferences
Desired job type
A tiempo completo
・
Interesado en trabajar a distancia
Desired positions
網站企劃
Lugares de trabajo deseados
Taipei, Taiwan
Freelance
Trabajador autónomo a tiempo parcial
Work Experience
Digital Marketing
公司暫不公開
・
A tiempo completo
may 2021
-
Presente
Taipei City, Taiwan
【數位廣告】 依目標打造行銷漏斗,針對各獲客渠道擬定數位行銷策略、掌控渠道間資源與預算配比,與代理商合作監控臉書廣告、Google Ads 成效與預期目標。 【⾏銷企劃】 規劃EDM、廣告與網站內容,並追蹤成效,完成基本SEO 關鍵字佈局。 【數位專案】 參與組織數位轉型並主持CRM導入專案,從前期需求釐清至導入後期協助各部門應用於業務場景。
跨境電商行銷企劃
三竹資訊股份有限公司
may 2020
-
oct 2020
・
6 mos
【網站企劃】 參與開發跨境電商網站,與開發單位討論網站UX、landing page與相關行銷需求。 【行銷企劃】 蒐集分析全球跨境行銷趨勢,並規劃上線SEO策略與擬定站內行銷活動預算、執行計畫。
菲律賓區事業部 商品開發企劃
耐德科技股份有限公司(SHOPPING99)
jun 2017
-
ago 2019
・
2 yrs 3 mos
【行銷專案企劃】 依商品屬性擬訂定價策略,並執行行銷企劃,包含頁面優化以及網站活動設計,最後執行成效追蹤與數據分析,達到提高轉換與刺激銷售的。 【產品與平台運營】 負責連繫台灣與菲律賓兩國的跨國業務,從選品、成本控管到跨國運輸以及英文商品企劃上架。 【專案管理】 負責英文網站改版/使用者測試等專案執行,及跨國運輸流程串接,有效降低5%物流成本及達成不斷貨目標。
產品開發專員
映雲科技股份有限公司
may 2014
-
mar 2017
・
2 yrs 11 mos
【商品開發】 為新創品牌(Fandora)的商品PM,包含商品開發與成本控管。並協助供應商優化製程,共計縮短1/3產品開發周期。任職期間共開發超過10項商品,佔該品牌全品項8成。 【商品企劃】 負責站上商品頁企劃,與設計師共同打造高轉換的商品頁面,並與客服單位優化頁面資訊,大幅降低客服量,其成果顯著自2015年沿用至今。
設計師
達士企業有限公司
ene 2013
-
ago 2013
・
8 mos
專做廚具三角貿易出口,負責大陸工廠製成跟進及客戶需求統整。客戶包含CHEFS等知名品牌,成品在JCPenny等美加零售店面販售。
研究助理
台北醫學大學
ago 2008
-
sep 2009
・
1 yr 2 mos
負責生化實驗進行,與北醫及國防醫學院兩組實驗室人員共同合作,完成實驗計畫。
Education
國立成功大學 National Cheng Kung University
Master’s Degree
・
工業設計學系
2009 - 2012
Descripción
主修感性工學學程探討人機關係,在醫學與設計兩大領域中訓練邏輯能力與跨領域的彈性,並於畢業當年考取多益800分
台北醫學大學
Bachelor of Science (BS)
・
醫學檢驗暨生物技術學系
2004 - 2008
Descripción
包含5個月的台北醫大附設醫院檢驗科實習,培養謹慎細心的工作態度與高抗壓性。