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鄭婷文 cheng ting wen
創意/廣告文案
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鄭婷文 cheng ting wen
創意/廣告文案
1. 熱愛文字的文字工作者 2. 喜歡用文字玩創意的廣告人
演鏡互動創意有限公司
銘傳大學
台灣台北
Professional Background
Current status
Employed
Profession
Copywriter
・
Digital Marketer
・
Content Marketer
Fields
Advertising
・
Digital
・
Marketing / Communications
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Word
PowerPoint
Microsoft Office
Languages
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
創意文案
Desired work locations
Taipei City, Taiwan
Freelance
Non-freelancer
Work Experience
資深創意
演鏡互動創意有限公司
・
Full-time
Sep 2020
-
Mar 2022
・
1 yr 7 mos
Taipei City, Taiwan
深掘消費者行為洞察,透過數位載體進行創意傳散,幫助品牌提升能見度、討論度和網路聲量!
創意企劃
春樹科技
Dec 2017
-
Apr 2020
・
2 yrs 5 mos
創意Creative/春樹科技股份有限公司 2017/12~2020/04 依品牌行銷需求進行數位行銷規劃(含線上線下)。 1. 產品客戶需求和預算包裝、發展適合的創意專案。 2. 透過產品研究+消費者洞察行為,提出適合的提案內容,包含網路影片、社群行(facebook.line.ig)、口碑新聞議題、實體裝置等。 3. 職務特性:能獨立/團隊完成作業、進行簡報提案。
社群文案
潮準網路行銷
Nov 2014
-
Oct 2017
・
3 yrs 0 mos
社群文案/潮準網路行銷 2014/11~2017/10 協助品牌市場進行數位定位,創造區隔性 1. 延續品牌概念,進行數位社群定位,進行年度facebook 提案 2. 運用熱門時事、品牌價值、產品特色發展圖文內容。不定期搭配粉絲團活動、互動文,維持粉絲團熱度、增加好友黏著度、加深品牌忠誠度。同時進行廣告後臺小額預算操作! 3. 職務屬性:瞭解時事話題、擁有文字敏銳度。
廣告ae
木馬廣告
Sep 2013
-
Sep 2014
・
1 yr 1 mo
廣告AE/木馬廣告 2013/09~2014/09 客戶溝通執行兼企劃。 1.創意:專案促銷包裝,撰寫文案、廣播新聞稿及TVC腳本發想等。 2.溝通:與設計溝通brief設計需求、與媒體公司聯繫brief廣告預算、版位。
企劃助理
點子整合行銷
Oct 2011
-
Sep 2013
・
2 yrs 0 mos
企劃助理/點子整合行銷股份有限公司 2011/10~2013/09 1. 協助公司企劃撰寫,幫忙撰寫活動簡章、報名表及部分提案 2. 活動籌備階段,負責各客戶及廠商之間的溝通,處理活動執行之細節事項。
Education
銘傳大學
Bachelor’s Degree
・
資訊傳播工程學系
2008 - 2011
Activities and societies
劍道社