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Business Planner, Project Management
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Business Planner, Project Management
專案管理、策略企劃、數據分析 A versatile talent with 13+ years of experience in program management, branding strategy and operation, and digital marketing. A collaborative, detail-oriented strategy thinker honed by a medical background. Posses organized but innovative problem-solving skills from an industrial design degree. Proven ability to lead cross-functional teams, manage strategic initiatives, product lifecycles, operational processes and drive successful project outcomes.
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Chang Gung University
Taipei, Taiwan

Featured Resume

Uploaded on Jul 11th 2024
Uploaded on Jul 12th 2024

Professional Background

  • Current status
    Ready to interview
  • Profession
    Product Manager
    Business Development
    Strategic Planner
  • Fields
    Digital Marketing / Data Marketing
    Marketing / Communications
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Mailchimp Email Marketing
    Mac OS
    Meta Ads
    Meta Business Suite
    Google Ads
    Google Analytics
    Midjourney AI
    Google Drive
    Microsoft Office
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
    Business Development, Product Manager, Project Management, Business Operations, Process Design
  • Desired work locations
    Hong Kong
  • Freelance
    Part-time freelancer

Work Experience

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Business Planner

Mar 2019 - Mar 2024
5 yrs 1 mo
Taipei City, Taiwan
# Leadership and Strategy Initiatives: .Reported directly to C-level executives, overseeing the operation of private brand, strategy and operation, and market research. .Led a cross-function team of four to drive digital marketing for the brand. # Project management and Process improvement: .A 420% increase in brand awareness and a 74% growth in sales resulted from expanding B2C and B2B market in both Taiwan and international countries. .Led a logistics process improvement project, saving nearly 30% in labor and other costs compared to 2022, while reducing consumer wait times by 50%. Expanded delivery to eight countries in the Middle East, Asia, and South America. # Communication and Data Analysis: .Collaborated with engineers to continuously improve website functionality and edited SEO content, successfully increasing organic traffic to the official website. .Boosted sales performance through digital advertising campaigns on Facebook, Google Ads, LINE, and other PPC platforms.
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E-commerce Operation Consultant

Jul 2017 - Mar 2024
6 yrs 9 mos
Taipei City, Taiwan
# Project management, Strategy and Operation: .Worked as an independent consultant, collaborating directly with C-level clients on digital transformation projects. .Developed tailored digital marketing strategies, business models, and online sales processes for clients across various industries and build internal e-commerce capabilities. # Problem-Solving and Investigative Skills: .Led website development projects, defining features and ensuring well communication and understanding of requirements with engineering teams. .Conducted market trend analysis using Google Trends and Google Analytics, leveraging data to optimize inventory and achieve sales goals.
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Assistant Director, TC User

Creema Inc
Jul 2017 - May 2018
11 mos
Tokyo, Japan
# Cross Cultural Experience: .Managed and executed the annual digital marketing strategy for Traditional Chinese users in Taiwan, Hong Kong, and Macau. .Increasing over 15% organic traffic by edited and improved SEO content. # Project Management, Strategy and Operation: .Amassing over 300,000 likes and 8,000 followers by created social media content for Facebook and Instagram pages. .Recruited over 500 creators and gained a 210% GMV growth from Taiwan, Hong Kong, and Macau.
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Product Manager

Apr 2015 - Mar 2017
2 yrs 0 mos
Taipei City, Taiwan
# Project Management and Communication: .Managed the entire product development cycle for stationery and design goods. .Collaborated with cross-functional teams to expand product range, maintain supplier relationships, negotiate pricing, and develop sales strategies. # Results-oriented, Strategy and Operation: .Achieved NT$40.2 million in revenue in 2015, exceeding the annual target by 2%, and NT$49 million in 2016, a 21% year-on-year growth, surpassing the target by 5%. Notably, led the art supplies category to its highest sales in company history. .Maintained an efficient product turnover rate of approximately 60 days, exceeding the average inventory turnover rate of over 60%. # Adaptive and Passionate about technology: .Conducted market trend and sales data analysis using Google Trends and Analytics to identify new product opportunities and develop unique sales strategies to position the company as a trendsetter in the lifestyle and fashion market.
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Project Manager 專案經理

Aug 2011 - Mar 2015
3 yrs 8 mos
Taipei, Taiwan
# Project Management, Problem-solving and investigative skills: .Established a database of Taiwanese cultural and creative design products, including contact information for over 500 international buyers, traders, and retailers. .Invited over 30 international buyers, including MoMA (New York), Loft (Japan), and others, to participate in business study tours in Taiwan. .Coordinated international commodity markets and Taiwanese suppliers, with projected international procurement orders exceeding NT$80 million in 2015.


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Industrial Design
2008 - 2011
PR team leader of 2011 CGUID graduation exhibition.
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Bachelor of Science (BS)
Medical Examination and Technology
2004 - 2008

Licenses & Certifications

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Google Digital Academy (Skillshop)
Credential ID: 103980032
Expires May 2025
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Google Digital Academy (Skillshop)
Credential ID: 104067242
Expires May 2025
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Google Digital Academy (Skillshop)
Credential ID: 103838033
Expires May 2025
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Credential ID: GCQ4LTB33WLX
Issued Mar 2024
No Expiration Date
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Credential ID: HB3Q827RWM2R
Issued Mar 2024
No Expiration Date