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To host an internship program with digital experience, we turned the formal interview into a series digital experience tasks. The interview was the start of the digital experience to the intern candidates.

https://lihi1.cc/HpzSf

2019知更鳥實習計畫數位面試

Actively seeking for new opportunities | Experience | CRM | Ogilvy | Former Isobar

Charlotte Lu

Clarins V Protractor is an AR filter allowed users checking their facial shape angle and seeing the result of using the product easily. Besides, we collected all the interaction data by Facebook Chatbot, helping us optimize re-push message and digital content delivery. 
As a result, Clarins V Protractor created 54% increasing of product sample redeem rate than the campaign last year. 

https://lihi1.cc/oD6n4

Clarins V Protractor

TOEIC 815

Media Strategist / Martech / CRM / Digital Marketing

An adwoman with passion to tech and design who used to work as media strategist for Martech and CRM in digital marketing industry.
With 3 years digital experience in agency, I’m proficient in media strategy, planning and executive. I have honed my skill set by providing innovative and efficient digital media solutions for clients from different industries.
I believe creativity can build the intersection of different fields and wield its influence to make the world-changing happen.

I enjoy expanding my comfort zone by stepping out of it.

Fu Jen Catholic University

Ogilvy 奧美

Experience Project Specialist

- Assisted in winning CRM system build pitch with Ogilvy team in the case of 3 Martech companies as our competitors.
- Increased over 4,000 LINE OA friends with over 80% of participants redeeming coupons to get a taste of product within 1.5 months in an O2O experience campaign.
- Digitalized offline event sign-up and verification flow by LINE OA Chatbot to simplify staff’s work and help them provide better service experience, bringing about 800 LINE OA friends growth every week on average and gaining list for focus communication.
- Delivered online product serial number register lucky draw campaign site with developers and got over 50% serial number registration rate within 51 days with 130 winners for the lucky draw.
- Formulated offline retail online group Chatbot implementation proposal to decrease communication costs between channel sales, retailers and customers.
- Cooperated with cross-functional team to deliver projects with technical marketing requirements.

Key Client: Diageo

台灣台北市

- Suggested new functions and solutions to chain retail shop brand to improve benefits of O2O events.
- Formulated routine performance report function and layout in CRM system for FMCG client to save effort and time on preparing report. 
- Designed new function test cases and scenarios of systems to assure systems work smoothly.
- Optimized Chatbot and CRM system data flow to improve member sign-up experience and have more comprehensive data.
- Summarized clients' projects into 1 page case-study document and visualize the result to showcase CRM implementation benefits.
- Conducted system testing to check usability and data mapping results achieve users' requirements.
- Solved clients' problems with systems to make sure they use them right and efficiently.
- Prepared training material.

PwC Taiwan

CRM Consultant

SoWork is a social content marketing consulting firm, focusing on developing data-driven insight and content. With integrated data and social-listening tool model, it provides strategies and reports, helping brand develop social content angles and messages. Besides, it provides data-driven insight and strategic plan, assisting agency clients preparing proposal.

- Client: Bosch, Levi's, Jardine Restaurant Group (KFC & Pizza Hut), Vitakraft, Hua Nan Commercial Bank, Chunghua Telecom , National Museum of History, Ministry of Transport - Department of Navigation and Aviation, Kaohsiung Sport Development Bureau - SUP Promoting Campaign, Miya (Chinese stationary brand)

- Case:
- Assisted a pitch for a restaurant group annual PR plan with PR agency by developing a strategy and concept with data insight and providing multiple message angles.

- Formulated annual campaign and provided digital media deliver suggestions for famous home appliance brand to increase awareness of B2B product and evolve CSR campaign strategy.

- Built branding position and devised annual content plan for a famous pet food brand, and periodically presented multiple competitors' social-listening reports.

- Pitched for a publicly listed bank's new social position plan with a social agency by social-listening and data insight.

- Improved a government procurement bidding plan for an IMC agency by social-listening data.

- Delivered new product launch strategy and collected Chinese data and social-listening tools for a stationary brand in China.

SoWork Marketing Consulting Firm

Assistant Manager of Content Planning

[ Restaurant Brand ]
- Developed branding strategy and content angle.
- Supported developing on-line campaign flow.
- Allocated digital media budget and evaluated performance.
- Suggested influencers.

[ Video Editing ]
- Added captions and subtitles to video.
- Edited video.

[ Analysis Report ]
Collected and analyzed data then wrote reports.

Freelance

Isobar is a global digital agency that delivers experience-led transformation, businesses challenge solution with creative digital using. 
 
- Key Client : Johnson and Johnson, Clarins, Philips, Pfizer, Chunghua Telecom, Shin Kong Life 
 
- Proposed a plan with over 2 million NTD media budget successfully in only one meeting by suggesting innovative media technology product using and my department therefore achieved one of the KPI of the year. 
 
- Collaborated with famous Youtuber and got over 1.9 million views in 10 days on the video, the performance was above average, and the product sales increased as well according to client's feedback. 
 
- Launched an online product sample campaign and got 54% offline visit rate during the time of COVID-19. (without COVID-19, the average offline visit rate is 40% )

- Launched a product sample campaign combining AR in Chatbot, increasing 54% product sample registration redeem rate than the campaign last year.

- Designed Chatbot flow then collected certain amount of customer engagement data with Chatbot to optimize the
following campaign and develop CRM plan.

- Analyzed consumer digital ad performance data and got insight to CRM media delivery plan to lower CRM daily media cost with API connecting.

- Improved CRM data collecting plan by applying API to automatically deliver digital ad at specific moment.
 
- Hosted internship program of our company and supervised intern’s project which was going to present to CEO of Dentsu International (formerly, Dentsu Aegis Network ) in Taiwan.

Isobar

Media Planner

AAA is Dentsu International's data consulting and CRM agency, has joined Isobar Taiwan to strengthen the global digital agency's marketing offerings in 2019. 

- Key Client : Diageo, Cerebos, PXmart, Align Technology Invisalign, Under Armour, Tomod's 
 
- Won the pitch with over 4.2 million NTD digital media budget a year. 

- Executed over 15 million NTD annual budget for one of my clients.

- Interviewed client's related departments and their partner agencies then successfully launched a CRM system which made the working process of our client and their partners more efficient. 

- Tripled the number of memberships and member exclusive campaign got 30% conversion rate after a year of CRM system implementation.

AAA Taiwan

Planner

Vizeum is a strategic media agency, designing solutions to accelerate clients’ business growth by leveraging data, media and technology to anticipate, understand and respond to people’s behaviour.

- Provided support to executives and managers.
- Assisted day to day duties and development of campaigns.
- Monthly and weekly report data collecting and analyzing.

Key Client: Fubon Group, Taiwan Star Telecom, Bio-essence

Vizeum

Planning Assistant

Dentsu Aegis Network is a global media and digital marketing communications groups that works in 145 countries for over 11,000+ clients. Dentsu International is No.1 in attracting global new business and retaining current clients in COMvergence's study.
It comprises media agencies Carat, dentsu X, and Vizeum, creative and martech agency Isobar, data consulting and CRM agency AAA, and performance marketing agency iProspect.

- Provided support to executives and managers.
- Participated in brainstorming and supported develop plan idea.
- Assisted day to day duties.

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