04/2023 - Sekarang
Ho Chi Minh City, Vietnam
A joint project between Unilever and AIESEC in Vietnam.
- Led an organizing committee of marketing for Unilever Future Leaders League 2023, which has 3
members.
- Managed various partnerships (Universities & PR & KOL Influencers) to reach target audiences.
- Managed digital marketing channels (owned, earned, paid).
- Communication plan for holistic research.
- Implemented the marketing plan, tracked progress, and analyzed marketing performance.
Key result:
- Successfully attracted total 4850 applications over the period of 2 months with 100% digital campaign, CVR: ~60%
- Social media reached to nearly 800.000 audiences, average engagement rate of 55%.