- Assisted and managed both external and internal branding activities/projects of the company. - Reinforced employer branding by creating content, managing and monitoring performances of company's main social media platforms (Facebook and LinkedIn page). - Collaborated with different teams, departments and individuals to facilitate and manage internal projects. Key results: - Increased Facebook page followers and engagements by more than 60% in 3 months (28K Followers) - Increased LinkedIn page followers by 6.8K, unique visitors increased by 18% in 3 months. - Successfully facilitated and delivered a 2-week internal project, including 4 consecutive events attended by total 1400 employees.

A joint project between Unilever and AIESEC in Vietnam. - Led an organizing committee of marketing for Unilever Future Leaders League 2023, which has 3 members. - Managed various partnerships (Universities & PR & KOL Influencers) to reach target audiences. - Managed digital marketing channels (owned, earned, paid). - Communication plan for holistic research. - Implemented the marketing plan, tracked progress, and analyzed marketing performance. Key result: - Successfully attracted total 4850 applications over the period of 2 months with 100% digital campaign, CVR: ~60% - Social media reached to nearly 800.000 audiences, average engagement rate of 55%.

- Build and execute communication campaigns/plans on Facebook, Instagram & LinkedIn - Directly manage and build development plans for all social channels, especially for 257K followers Facebook fan page - Generate, edit, publish and share engaging content; 225% increase in the number of people reached compared to the previous month and 78.500 people engaged with the campaign in the first month

- Build and implement plan to engage with external stakeholders (attendees, ambassadors, etc) to the project. Achievement : 9.72 satisfaction score. - Recruit and manage delegates/ambassadors/international delegates; managed 12 ambassadors, 6 international delegates and 130 event attendees - In charge of Financial Management; 27.7 million VND of profit from events

- Manage customer journey following standardize operational procedure (SOP) - Create supporting materials including booklets, emails, training materials, etc. - Enhance customer retention rate via communities, email marketing and groups, .

- Support students and teacher with educational materials - Monitoring customers satisfaction via telephone and on-site interviews/conversations - Support with administrative tasks including scheduling classes, preparing contracts, payment invoice, sale materials.