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黃嘉安 Joanne Huang
行銷專員 Marketing Specialist
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黃嘉安 Joanne Huang

行銷專員 Marketing Specialist
曾於長榮航空擔任行銷專員,負責異業合作開發、活動策劃、航線廣告。另有1.5年航線機位控管及業務開發經驗,與旅行業者協作、數據分析以策略地最大化團體機位銷售率。善於航空市場分析、行銷活動策劃,有GA、Salesforce、使用Amedeus訂位、應用Tableau及SQL分析經驗。精通英語及可溝通程度韓語。 Responsible for partnerships marketing, campaign planning, and flight advertising as a Marketing Specialist at EVA Airways. A flight seat sales / business developer with B2B experience working with travel and tourism agencies. Knowledgeable in aviation market analysis and airport strategic planning. Possess Amadeus booking, SQL, Tableau, Salesforce, and Korean language skills.
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長榮航空 EVA Airways
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英國克蘭菲爾德大學 Cranfield University
台灣台北市

Professional Background

  • Current status
    Unemployed
  • Profession
    Marketer
  • Fields
    Aeronautics / Space
  • Work experience
    2-4 years (1-2 years relevant)
  • Management
  • Skills
    word
    outlook
    google analytics
    powerpoint
    excel
    Tableau BI
    MySQL
    english
    Marketing
    campaign development & management
    Event Planning
    Korean
    Partnerships Development
    B2B Sales
    B2B Business Development
  • Languages
    Chinese
    Native or Bilingual
    English
    Professional
    Korean
    Intermediate
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    行銷企劃專員
  • Desired work locations
    Taipei City, Taiwan
    Singapore
    China
  • Freelance
    Non-freelancer

Work Experience

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行銷專員 Marketing Specialist

Jan 2020 - Jul 2020
7 mos
負責長榮航空馬拉松策劃、異業開發與結合、活動行銷。 - 策劃第三屆「2020長榮航空城市觀光半程馬拉松」(每年2萬名跑者) - 執行馬拉松活動招商,以廣告曝光協商跑者賽後禮品贊助。成功與DHC、聯合利華、米森有機等9家業者合作 - 陌生開發30+國際馬拉松主辦單位(如芝加哥馬拉松),推動廣告交換。成功與「西雅圖馬拉松」談成未來合作 - 推動與6+美加歐澳旅行同業之行銷活動交換。曾與米蘭及巴黎購物村協商購買機票附加之購物村頂級服務 - 以提供機票優惠等方式陌生開發異業合作。曾與Trip.com及叫車吧協商行銷活動交換 - 與世界旅遊局(如AIT等)合作,於國際舞台曝光公司品牌 - Organized the 3rd "2020 EVA Air Half Marathon" campaign (with 20,000 participants) held in Taiwan - Stimulated sponsorship collaboration with companies including DHC, Unilever, etc. for the Marathon event - Reached out to worldwide marathons including the Chicago Marathon for marketing cooperation. Made an agreement of future marathon advertisement exchange with the Seattle Marathon - Negotiated beneficial services including free hotel pick-up, hand-free shopping, VIP resting room with Milan Fidenza Village Outlet and Paris La Vallée Village for our VIP passengers - Conducted partnerships marketing with different industries such as Trip.com - Performed brand marketing by sponsoring flight tickets to foreign tourism administrations in exchange for our exposure to global events
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機位控管及業務開發專員 Passenger Business Specialist/Sales

Aug 2018 - Dec 2019
1 yr 5 mos
負責日本航線機位控管、B2B合作、市場分析及業務開發。 - 控管與銷售日本航線(小松、名古屋、札幌、仙台)團體機位,與旅遊業者接洽 - 負責台北-札幌每日160席機位(每月約5,000席),月平均機位使用率達85% - 發現銷售異狀,及早調整機位發放,將台北-小松淡季機位使用率由月平均40%提高至87% - 銷售及協助旅遊業者辦理「6,000名團體客」之專案,客製化台北至小松及名古屋之航班行程,將四個月之機位使用率提高至每月平均90% - 追蹤機位銷售數據,主動提供旅遊業者優化航班行程之建議 - 開發淺在旅遊業者合作夥伴,客製化最適產品供銷售 - 與旅遊業者維持長期良好關係,以獲取競業及市場資訊 - Managed 160 group seats each day of the TPE-CTS flight (around 5,000 seats every month), and enhanced the TPE-KMQ flight group seat usage rate to 87% on average in off-peak months - Successfully arranged an ad-hoc group case with more than 6,000 people for TPE-NGO-KMQ-TPE cross flights, and boosted the seat usage rate from July to October 2019 to 90% on average - Identified partner travel agency’s weak performance, creatively customized different flight patterns using Amadeus booking and accelerated 10% of their seat usage rate as well as our load factor - Reduced the unsold rate by allocating seats to potential travel agencies two months earlier - Detected the slow sales growth in days before the election day in January 2019, and stimulated the TPE-CTS seat usage rate of the month from 40% to 60% by suggesting pricing strategy to managers - Acquired competitors’ news regularly by maintaining strong relationships with the partner travel agencies

Education

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Master of Science (MS)
機場規劃管理碩士 MSc Airport Planning and Management
2017 - 2018
Activities and societies
完成課程: - 空運市場分析及預測 - 機場策略規劃 - 機場環境規劃 - 機場營運、設計 - 機場財務及業務管理 - 空運市場、規則、法律 - 研究與統計方法 Modules including - Introduction to the Air Transport Industry - Regulatory Policy and Air Law - Research Methods and Statistics - Air Transport Market Analysis and Forecast - Airport Strategic Planning - Airport Environmental Planning - Airport Operations - Airport Design - Airport Finance and Business Management
Description
1. 團體報告:「英國布里斯托5年機場主計畫」,設計機場新航廈、跑道等,報告聽眾包含卡達航空、英國曼徹斯特機場等主管。 2. 個人論文:「韓國仁川國際機場是否需要一低成本航廈?」,當面訪談韓國Expedia航空部門主管、濟州航空主管、德威航空主管 1. Group Project- 5-year Master Plan for Bristol Airport 2. Individual Thesis- Will Incheon International Airport Benefit from Building a Low-cost Terminal?
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Non-Degree Program (e.g. Coursera certificate)
航空太空工程學系民航學程 Civil Aviation Programme
2015 - 2017
Activities and societies
全校兩萬名學生中唯二於2017年獲頒「民航學程證書」之非本科系學生。 完成課程: - 航空氣象學 - 航機及航空英文 - 飛航安全專題 - 飛機系統 - 飛航管制 - 空運專題、太空專案管理 As one of the only two non-aerospace engineering department students (out of 20,000up uni students) winning the certificate. Module including - Aviation Weather - English for Aircraft Systems - Seminar on Air Transportation - Airplane Systems - Air Traffic Control - Aerospace Project Management - Aerospace Industry of the 21st Century - Special Topics in Flight Safety - Aviation English - Introduction to PPL Ground Course
Description
團體報告:「閃電對複合式材料機型之影響」,以組長身份與團隊共同獲得93分(當年全班最高分) Group project- completed research on "The impacts of the light strike on composite aircrafts", and obtained 93% for the project as the group leader.
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Bachelor of Arts (BA)
英文學系 BA English Literature
2013 - 2017
Activities and societies
1. 擔任兩年「淡江德瑞克領隊社」副社長,主辦5+以上社團活動 2. 以學生領隊身份帶團,曾出過5+國高中畢旅團及隔宿露營 3. 主持100+名大一新生之迎新宿營開幕式 1. As an assistant director of TKU Derrick Leadership club for 2 years, hold 5+ club activities and organized the trip for club members 2. As a student tour leader, led 5+ high school graduation trips and camps 3. Held a welcome ceremony with 100+ freshmen