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Chicco Tseng

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Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司
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China Europe International Business School

Professional Background

  • Current status
  • Profession
    Account Manager
    Sales Team Lead
    Product Manager
  • Fields
    Consumer Electronics
    Ecommerce
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Google Drive
    Communication
    Microsoft Office
    Excel
    PowerPoint
    Word
  • Languages
    English
    Native or Bilingual
    Chinese
    Native or Bilingual
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

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Brand BD & Incubation Lead

Nov 2021 - Nov 2022
1 yr 1 mo
Shanghai, China
Shopee E-Commerce – most downloaded shopping app globally in 2021 (Marketplace Pulse) Managed team of 5 and led China Cross Border Brand BD and incubation strategy. Onboarded 200+ brands in 8 months. Achieved order growth by 808% in 3 months. Prioritized prospects according to 3 aspect fits, product/logistic/operation fit. Drove conversions through understanding of their product market and business model. and provided consultation on how to synergize Shopee offerings with their overall expansion strategy. Acquired brands such as Ubras (Underwear category Top 1) , Deli (Leading stationary brand), 美康粉黛 (TOP makeup brand with 10M+ followers), 相宜本草 (TOP skin care brand with 10M+ followers), Moody (Tmall eye care Top 4), Onikuma (AE Audio Top 3).
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Product Manager - managed product lifecycles from ideation to launch

Vivo
Full-time
May 2018 - Jun 2021
3 yrs 2 mos
Shenzhen, Guangdong Province, China
VIVO MOBILE – 2rd market share in China 2021 Led e-commerce focused iQOO Neo series’ entire life cycle. Starting from product strategy to defining core product specs, by deep-diving into market research data and consumer insights. Drove business alignment / communications between key stakeholder teams to achieve the success of product creation. Managed overall marketing direction, from product POD education for all key teams, to advertising, and go-to-market strategy. Owned 3 products, achieved over 100% sales target. Neo3 achieved number 1 share in 2.5K-3.5K segment. In charged of product launch strategy, including being the core speaker for Neo5 product launch event. Neo5 achieved 5 times opening sales compared to Neo3, and breaking VIVO’s online record for opening sales.
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MBA Marketing Strategy Intern – Led 3 major projects

MOBIKE TECHNOLOGY
Internship
Aug 2017 - Dec 2017
5 mos
Beijing, China
Strategic Alliance: Initiated strategic alliance with Google Developer’s Day, created business opportunities through strengthening relationships with Google client and brought in 400K revenue in ads. Strategic Initiatives:Created new business model for Mobike Preferred Location (MPL); led regional teams of 200+ on national expansion project and streamlined entire process from manufacturing to going live- implemented globally Warner Bros Partnership: Created national deployment strategy of Justice League campaign bikes (ten thousand plus bikes); managed entire process from design, production, installation, logistics to final deployment

International Sales Manager

ZEON CORPORATION
Full-time
Jul 2014 - Jul 2016
2 yrs 1 mo
Beijing, China
Taipei City, Taiwan
ZEON CORPORATION – 2nd largest global PDF solution provider Established relationships with distributors from India, UK and HK generating ~USD$30K revenue in 1 month; conducted software educational training for 60+ audiences. Converted major clients such as SGS, with 400+ volume licensing in 4 months ~USD$40K Managed Zendesk client service platform, handled 1,300+ technical support cases with 98% resolution rate; increased customer satisfaction to 100%, and converted 17% customer support cases into repurchases. Initiated development of Gaaiho PDF Reader based on market research; it received positive media coverage and reached ~50K users within 2 months, increased brand exposure and sales for PDF products by 13%

Co-Founder & Sales Director

Jun 2013 - Jun 2014
1 yr 1 mo
Taipei City, Taiwan
Shanghai, China
Formalized SOP as part of sales strategy and led sales team of three; successfully brought in ~200 fashion retail stores onboard Shoptong platform in 2 months Managed and filtered feedbacks to back-end/API/iOS engineers to continuously optimize product for better user experience, leading to a 23% increase in user (store) satisfaction

Education

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Master of Business Administration (MBA)
MBA
2016 - 2018
Activities and societies
CEIBS Entrepreneur Lab Core Coordinator; VP of Entrepreneur Club
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Bachelor of Engineering (BEng)
Industrial Engineering, Public Relations
2007 - 2011
Activities and societies
Industrial Engineering ranked Top 3 in US (US News & Reports 2011)