Shenzhen, Guangdong Province, China
VIVO MOBILE – 2rd market share in China 2021
Led e-commerce focused iQOO Neo series’ entire life cycle. Starting from product strategy to defining core product specs, by deep-diving into market research data and consumer insights.
Drove business alignment / communications between key stakeholder teams to achieve the success of product creation.
Managed overall marketing direction, from product POD education for all key teams, to advertising, and go-to-market strategy. Owned 3 products, achieved over 100% sales target. Neo3 achieved number 1 share in 2.5K-3.5K segment.
In charged of product launch strategy, including being the core speaker for Neo5 product launch event. Neo5 achieved 5 times opening sales compared to Neo3, and breaking VIVO’s online record for opening sales.