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Hi 我是Jea！
我擁有8年數位行銷、5年異業（TSP)結盟/合作經驗、3年CRM會員行銷經驗。

目前任職於國泰金控數位數據發展中心(DDT），負責MyRewards APP的Digital Marketing、第三方 (TSP) 異業結盟、導入CRM管理經驗協助降低APP的用戶流失率。

前一份工作在台灣最大音樂串流平台 KKBOX CRM 會員行銷部門，除了獲取新客及舊客留存的行銷活動及異業合作，在任職近兩年間成功與15個品牌合作，透過第三方異業合作去創造及滿足會員權益。

Bournemouth University

Marketing Senior Specialist

Chieh CHEN

Cathay Financial Holdings (Digital, Data & Technology, DDT). Customer Experience Technology (MyRewards APP), 

Sr. Product Marketing

• Planning and executing acquisition and retention campaigns of a mobile
APP of Cathay Holdings : MyReward.
• Coordinating Third-Party brands to spur growth and design marketing
activities (e.g. KLOOK, EZTABLE, EZding, FunNow, Inline).
• Planning Marketing Automation Project (Loyalty Marketing) for CRM (e.g.
EDM Marketing / In-APP Communication).
• Enhancing existing partnership with diverse co-marketing campaigns, and
helped develop new strategic partnerships to attract new users.

• Planning and executing offline and online campaigns. 
• Coordinating Cross-industry Cooperation programs to spur growth and attract new KKBOX subscribers. 
• Executing CRM and Marketing campaigns to cross-sell and up-sell new and existing products to current KKBOX subscribers.
• Reviewing and updating content and design for each individual creative presented and submitted to client. 

KKBOX Inc

Loyalty Marketing Senior Specialist

• Team leader of product marketing department.
• Responsible for the overall management of all strategic and
operational Marketing and Merchandizing.
• Developed potential brands and supporting them to suitable channel to further maximize growth.
• Advanced strategic marketing and operations planning with top executives.
• Created new marketing channel, improving market competence.

Mantra Creative Integration CO., Ltd

Marketing Supervisor

• Executed SOT project-"souvenir shops management right of ​National History Museum"​ .
• Designed and marketed branded products to promote the business.
• Coordinated communication between brands and shops.
• Utilized social networking sites tools for publicity and brand building.

My Humble House Hospitality Management Consulting : My Humble House Art Centre CO., Ltd

Marketing Planning Specialist

China Times Media Group : Media Sphere Communications Ltd

Brand Marketing Planning Specialist

• Assisted with the preparation and implementation of international hotel fair ​“ART TAINAN 2012”.​
• Contacted the hotel manager to handle the execution details of project.
• Integrated the exhibitors to confirm the details of the fair and edited the event brochure.

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