Responsible for overall marketing and PR strategy for local art and community-based hotel, managing brand and marketing communication, digital marketing, public relation, KOL and online sales channels to boost revenue and maximize branding impact.

Led the local marketing and event strategy as managing director, contributing to business growth and P and L. TP and C sources and produces high quality, never before seen live performance with a focus on up and rising Jazz, indie pop, rock and R and B artists. Headed marketing communication to gain market leadership with strategy of selective international artists and locally relevant marketing executions. In just, drove revenue from 0 to NTD 8MM and attracted 6, 000 participants. Beat all competitors among western concert/live house market as Top 1 player Deployed social media Facebook and Instagram, digital ads, email and prints marketing with insight-based activation. Grew Facebook fans from 0 to 5000+ and email subscription to 5000+, creating high stickiness on social media and 10% EDM click rate Successfully established brand image and cut in market niche by influencer endorsement, media exposure and creative contents. 100% shows were able to break even, and 40% of shows were completely sold out Performed market and target audience analysis through qualitative research and data analysis, identifying consumer needs to drive revenue and adapt future strategies Managed cross-functional teams and communicated effectively with shareholders and international musical agencies, and successfully solved PR crisis and customer complaints to sustain brand image Marketing and PR Consultant Taipei, Beijing, Shanghai

Project 1 : Zaozau furniture brand : As creative director and producer for 2018 brand commercial video and opening video of Shanghai flagship store, led the producer team of 5 and ensured high quality production Project 2 : Cha Jen Yuan hand shaken beverage brand : As brand marketer, directed the opening event for flagship store by celebrity'show 9m88 to create buzz in just preparation period with limited budget Kyoto Japanese Language School 19, Teacher OF Merchiston Castle School, 10-11, Scotland