I was in charge of building and executing digital marketing & communications strategy for Augment, the leading B2B augmented reality (AR) platform for Sales and Omni-commerce.
• Web management: manage and create content for Augment's Wordpress commercial website for lead generation; copywriting
• Social Media : plan and execute paid social campaigns on Facebook, Twitter and LinkedIn,
• Data Analytics : monitor and analyze social media and website traffic and consumer behavior based on Google Analytics, Moz, Salesforce Pardot and other analytics tools
• SEO/SEM : build Augment’s SEO/SEM strategy with keywords research and planning
• Content Marketing : video development, write blog posts, create and re-design marketing collaterals such as brochures, booklets and press kit with Adobe Photoshop, InDesign, and Illustrator
• UX/UI Design : re-design the main commercial web interface to maintain brand consistency using HTML5, CSS3
• Email Marketing : create email newsletters to increase engagement and retain users
• Event Planning : coordinate and participate in trade shows and other industry events in APAC region
• APAC Business Development