. Develop business potential in LGBTQ market for luxury medical products & services NeoPharm, Play&Joy, SafeZone & Global-Fertility . Assist C-level for new business initiatives & structure the project development for 4 MTs to operate . Lead multiple brand communication strategies within the Group & devise integrated 360 marketing plan with Marketing team web-site, SEO, IM, eCRM, app, etc. . Build collaborations with charitable organisations, community stakeholders and international partners to expand promotional space and sales channels and complete the O2O cycle

Major Responsibilities & Accomplishments : - Full development of testHKG project & collaborate with international organisations for testXXX to targeted MSM in APAC - Pilot the collaborative partnership initiative across business sectors & regions in developing new community engagement programmes & service models with strategic resource allocation among different funders - Coach 1-2 subordinates to programme social media functions & Internet outreach services for better UX about testing - Performance & contribution appraised at an overall scoring of 3.9/5

Major Responsibilities & Accomplishments : - Masterminded Internet and social media communication & education strategies - Bespoke #GAET campaign video with follow-up digital & physical marketing collateral - Advised supervisor on new programme development and led a team of 5+ Part-Time workers for execution - Performance & contribution appraised at an overall scoring of 7.9/10

Art & Culture Team With the focus on the art scene in Hong Kong, we work in a team to provide tailor-made marketing and PR services to various clients. Our professional services include developing PR angles and proposal; coordinating the press materials; writing and delivering bilingual press releases to target media from dailies weeklies, monthlies to online as well as television platforms; monitoring the media coverage and clipping report presentation. Upon requests, we also perform event management such as stage production, venue booking, on-site media control and crisis management, guest RSVP, and arranging media interviews. During my time with DNA, our working partners include cultural organisations, art festivals, private galleries, luxury brands, and different consulates : Joy Media, Hong Kong Intangible Cultural Heritage Festival, Le French May, Cavalia, Chivas 18 Architecture Awards, Kwai Fung Hin Art Gallery, SOHO 189 Art Lane, Leo Gallery, Art Basel, Chinese Contemporary Art Promotion Centre, Italian Trade Commission, New Wine Ministries Hong Kong Ltd., Cartier High Jewellery Gala Dinner, Galaxy Macau Phase 2 and Broadway Macau Grand Opening, and Phantom of the Opera by Infiniti HK, etc.

Wong Chuk Hang

Assisted managing director in daily operation of Broadway Cinematheque and print traffic & film programme for Hong Kong Lesbian and Gay Film Festival as well as Hong Kong Asian Film Festival.

Mongkok The 2008 Summer Olympic Games