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Cindy Huang
Communications Manager
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Cindy Huang

Communications Manager
Seasoned Business Leader with over 10 years of marketing & branding experience, instrumental in driving marketing and communications strategy and transforming sales process with an eye for growing the business and building the brand in the market. Proven record of driving the team with strategic brand marketing and delivering business result at multi-national ITC, consumer electronics and the Internet companies including TomTom, Fujitsu, Yahoo, and Ericsson from local to regional levels. Passionate for marketing and high-tech industry, wish to utilize my marketing professional to well translate company's future product into benefits to people, and enrich people's life.
Microsoft
University of Massachusetts
Taipei City, 台灣

Professional Background

  • Current status
  • Profession
  • Fields
  • Work experience
    More than 15 years
  • Management
  • Skills
    Thought Leadership
    Strategic Vision
    Integrated Marketing Communication
    Digital Marketing
    CRM
    EVENT MARKETING
    ECommerce
    Social Media Marketing
    Project Management
    Public Relations
    Channel Management
    Business Development
  • Highest level of education

Job search preferences

  • Desired job type
  • Desired positions
    Communications Manager
  • Desired work locations
  • Freelance

Work Experience

Communications Manager

Oct 2018 - Mar 2019
6 mos
Responsible for creating strategic vision and thought leadership with creative execution for building the external image and reputation of Microsoft brand, products and services. Liaised with media, analysts, business partner, government official, community, blogger, agency and other influential constituencies to build strong relationship. Through strategic PR tactics - news release, media gathering, press conferences, digital, social and events to build relationship with media and amplify media exposure for the company. Products and services cover from AI, Cloud, digital transformation to management team and corporate branding.

Regional Marketing Manager

Aug 2015 - Mar 2018
2 yrs 8 mos
Responsible for building brand awareness and growing market shares through annual marketing communications strategy for both China Tmall, JD, and Amazon and Taiwan markets to achieve company'sales goals. Drive team to implement tasks include new product launch press conference, news release, digital/content marketing, website, social media, sales kit, POS material, promotion, sponsorship, event, and trade show. Managed annual MDF budget and external agencies. Achievements . Digital Transformation - Led digital comm for both Internal and External partners e.g. e - tailers, Social media and reviews . Launched and managed e-Commerce flagship store from 1 design, content, ROI, conversion rate in TaoBao and Tmall that successfully enhance brand awareness and increase sales result in China . PR/Social Influence - Drove PR, Social and all others influencer programs KOL, blogger, Reviews to grow brand awareness and increase product visibilities on media/social platform. . Channel Co-op - Led the alliances and co-op marketing campaign negotiation. Identify new opportunities and facilitated the co-op business with different organization. . Event Marketing - Managed trade shows or events to build up brand awareness and bring company extra sales opportunities. Increase 35% sales growth during the trade show.

Project Director

Aug 2013 - Jul 2015
2 yrs 0 mos
Responsible for building brand awareness and growing market shares through annual marketing communications strategy for both China Tmall , JD , and Amazon and Taiwan markets to achieve company'sales goals. Drive team to implement tasks include new product launch press conference , news release , digital/content marketing , website , social media , sales kit , POS material , promotion , sponsorship , event , and trade show. Managed annual MDF budget and external agencies. Achievements . Digital Transformation - Led digital comm for both Internal and External partners e.g. e - tailers , Social media and reviews . Launched and managed e-Commerce flagship store from 1 design , content , ROI , conversion rate in TaoBao and Tmall that successfully enhance brand awareness and increase sales result in China . PR/Social Influence - Drove PR , Social and all others influencer programs KOL , blogger , Reviews to grow brand awareness and increase product visibilities on media/social platform. . Channel Co-op - Led the alliances and co-op marketing campaign negotiation. Identify new opportunities and facilitated the co-op business with different organization. . Event Marketing - Managed trade shows or events to build up brand awareness and bring company extra sales opportunities. Increase 35% sales growth during the trade show. Wenetgroup Co. , Ltd , Marketing Consulting firm Aug 2013 to Jul 2015 Project Director

Regional Sales & Marketing Manager

Jun 2008 - Jul 2013
5 yrs 2 mos
Responsible for corporate communication then promoted to lead the growth of Mobile Phone user for Taiwan, China and India Led the new product launches and managed sales & marketing programs. Developed and obtained strong relationships with business partners & channels. Direct report and alignment with HQ, oversight local daily operation, managed annual budget and external agencies. Achievements . Brand Building/360 Marketing Plan and Execution - Lead the annual PR & marketing strategy, drove the team to implemented marketing and communication plan, product launch, ATL/BTL, advertising, digital, social media, promotion, case studies, seminar, event and trade show e.g. MWC 2011 Barcelona exhibition to enhance brand awareness and sales opportunity. . Key Account Management - Built strong relationship with business partners to facilitate product sell in and sell out with business growth and revenue achievement. . Channel/Partner Marketing - Developed channel programs to support business partners, distributors with all kinds of activities that stimulated sales performance and opportunities. . New Market Entry China - 2010-11 & India - 2012-13 - Developed GTM strategy and led the new market entry project, successfully introduced new products into China and India markets. . Market Research & Analyze - Led the marketing research projects to analyze market trend, consumer behavior, and competitors' movements that assisted HQ on strategy formulation.

Associate Marketing Manager

May 2007 - Jun 2008
1 yr 2 mos
Responsible for marketing strategy development and execution that grows website traffic News, Auto, Sports, etc. and branding. Prioritized marketing programs and resources to meet with annual strategy with cross function projects, consumer inside study, competitive analysis, and digital media analyze and marketing budget management. Achievements 2 . Creative Innovation - Break through innovation of launching Mood News through TV News Channel - media TVC advertising collaboration campaign. Utilized TV News anchors/daily headlines to promote Y News features that double consumer online click rate. . Digital Analyze - Applied SEO, SEM, and social media across integrated marketing programs to grow web-site traffic and CTR. Achieved 37% growth on users average daily clicks rate. . O2O Marketing - Promoted Y Car category through 2008 Taipei Int'l Auto Show through O2O marketing campaigns. Successfully increased site traffic : Unique User +207%, Page View+ 312%.

CRM Manager

Mar 2005 - May 2007
2 yrs 3 mos
Responsible for building consumer-centric marketing strategy and programs to increase brand preference and loyalty. Included customer relationship management, sales promotion, consumer research, VIP events, reward programs and all marketing activities. Achievements . Database Marketing - Led the customer retention programs that successfully acquired new consumer base to 500, 000. Drove Point - redeem incentive program and managed customer loyalty programs to engage and strengthen customer relationships - Increased Customer Satisfaction index grew from 67% to 81% in Q1, 2007. . CRM & Loyalty Program - Developed consumer database system and created incentive programs to VIP customers with special benefits to maintain customer loyalty.

Marketing Specialist

Aug 1997 - Jun 2002
4 yrs 11 mos
Responsible for the plan and implementation of marketing communications activities that in line with brand strategy, which included new product launch events, Advertisement, PR, ATL/BTL, sales kit, merchandising, channel/retailer management, sponsorships, consumer events and trade shows.

Education

Master of Business Administration MBA
2002 - 2004
Bachelor of Art Japanese Literature
1992 - 1996