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Some people have amazing luck when it comes to job interviews, while others can't seem to make it past go. If you are a part of the latter, you might be guilty of making one or more of the following phrases that tend to ruin interviews on the spot.


3 Things To Never Say On a Job Interview

President and CEO

Desiree Peterkin Bell

The business industry changes every day. As more women choose to pursue their dreams, competition heats up. This might discourage some people from beginning at all.

When your business has a rocky start, it’s important to remember that all successful companies start as ideas. Whether you’re running a restaurant, selling candles, or writing a travel blog, certain strategies help build your company on solid ground.


4 Tips For A Successful Business

Current figures reveal that women overall get paid 82 cents for each dollar than men earn. However, this picture is misleading because Black women only earned 63% of what non-Hispanic white men made in 2019. Put another way, Black women need to work 19 months to achieve what the average white man makes in just one year. The pay gap among Black women has several factors.

Addressing the Pay Gap Among Black Women

In recent years, Black women have opened an incredible number of businesses around the country. With the total number of Black-woman-owned businesses climbing 50% in just five years, it’s fair to say that we’re in the midst of a newsworthy trend. Amid such an explosion of entrepreneurship, Black women business owners have been sharing their most valued nuggets of advice. They’re the ones driving the recent trend, and they can offer future business owners clues about how to turn a profit. Here are four pieces of advice that women have recently shared.


Do Research

A pair of Black women who sell glasses recently told Good Morning America that they recommend doing plenty of research if you want to launch your own business. It pays to know as much as possible about your industry. The internet is a great resource for learning about best practices in a particular field, but you should also reach out to experts in person. Conventions and trade shows are also great places for reconnaissance missions.


Find Financial And Personal Support

Another woman spoke of the need to find plenty of support, both financial and personal in nature. In order to launch a successful venture, you’ll need money. By seeking out a number of deep-pocketed investors, you’ll be able to run your business the right way and increase your chances of success. But while financial backing is crucial, having the support of friends and family might be just as important. Make sure you have your loved ones behind you, since they’re the ones who will encourage you through the toughest times.


Don’t Give Up

Sometimes, the simplest lessons are also the most important. Multiple Black women business owners told Good Morning America that persistence is the key to long term success. No matter how many doors appear to be closing on you, you never know when you’ll find that passageway that leads you to your future.


Be Fearless

Self doubt and the fear of failure can paralyze you, leaving you unsure of the best way to continue. When you force yourself to take on the future with self-assurance and a positive attitude, it’s incredible how much farther you can go. 


Advice to Black Women Entrepreneurs 

Although Black women are the fastest-growing entrepreneur demographic, they get tremendously less in funding that their White male counterparts. Because of this, a group of Black female entrepreneurs came together to discuss tech entrepreneurship as well as the perks and barriers that come with being a Black woman founder. Below are highlights from the event that can help others reach their funding goals much quicker.

Be Your Own Role Model

Because few Black women get the funding they need, you may not have as many to use as mentors or role models. Often, you have to inspire yourself by going after high achievements even when you are not fully qualified. To create a billion dollar empire, you may have to cross into areas where other black women have not tried.

Highlight Your Uniqueness

It is common for many people to look at why they can't do something. However, if you focus on what makes you special and different from other entrepreneurs, you could be more successful in your endeavors.

Be Prepared to Operate Without a Safeguard

Because of receiving less funding, you have to find your way to a profitable place from the very beginning. You will not have time and resources to play around various business models hoping someone will become interested. Every time you meet with a potential backer, present your company in a way they can not deny.

Learn to Code

If your business centers around technology, you should learn to code. This way you better understand what is happening at your company and prevent you from compromising on the quality of your product. Overall, you have more control over your company and future.

Protect Yourself From Legal Risks

Throughout every stage that your business goes through, you must have the right forms of legal protection in place. These can include contracts, insurance coverage, exit options, and a knowledgeable legal team. No matter what your relationship is like with another person, always have a way to protect yourself if things go wrong.

Rely on Self-Care and Community

To succeed in your goals, you will need the ability to mentally or emotionally cope with a crisis. Also, you must be able to return to the healthier state you were in before the crisis. To do this, take time every day to meditate, relax your mind, and re-channel your energy. Along with this, build a trusted community that will support and empathize with you so you feel less isolated in your pursuits.
		


Beneficial Tips To Help Black Female Entrepreneurs

As the Black Lives Matter (BLM) movement enters its eighth year, proponents of this social justice movement find themselves at a critical and dynamic inflection point.

BLM launched in 2013 as a Twitter hashtag. It was prompted by the shooting death of unarmed 17-year-old Trayvon Martin at the hands of private citizen George Zimmerman. Zimmerman was subsequently tried for the murder of Martin and acquitted.

The outcome of the trial reignited a firestorm of protest within the African American community. The Martin case was far from the first example of what many believe is a two-tiered U.S. justice system in which whites have all the advantages and black people are repeatedly denied justice.

Janaya Khan works as an international ambassador for Black Lives Matter. The 33-year-old Toronto-born activist is also the co-founder of the Canadian chapter of Black Lives Matter. She said a number of events are coming together right now that will shape the future of the BLM movement.

The most prominent happening right now is the current trial of Derek Chauvin, the Minneapolis police officer who has been charged with the murder of George Floyd. A second recent event was a decision by a Kentucky judge to close the case against the boyfriend of Breonna Taylor. She was a black emergency medical technician who was shot dead by three police officers in her own apartment. Her boyfriend shot one of the officers in defense of Ms. Taylor.

These and other high-profile cases of innocent black people dying at the hands of mostly white police officers have kept the fire lit under the Black Lives Matter movement. Khan said the outcome of the George Floyd case will speak volumes about how ready our legal system is to deliver justice, not just for George Floyd, but for the American black community.

Janaya Khan said these happenings have brought us to a “turning point.” She called this a moment in time where the future can be changed in ways that will have a lasting influence for decades to come.

Khan said African Americans must seize the opportunity today to “rewrite the script” of what it means to be a black person in the United States and Canada.

Khan added that black people must realize that they should become “activists in their daily lives” and not just coming out for protests when big events happen. Gaining equality is accomplished a little at a time every day and is reflected in every life decision one makes, she said.
		
                                                    


Black Lives Matter Future Hinges on Key Cases 

White supremacy and racial injustices have become rampant. They have been coherent, especially by the effectiveness of social media platforms such as Instagram and Facebook. The most recent and eminent encounter is George Floyd's brutal police attack. It has been a reason for the flourish of Asian American bloggers and influencers. For instance, Chung, a full-time graphic designer, garnered about 9,000 followers on her recent infographic that went viral. All these are the results of George Floyd's protests and awareness campaigns. The incident caused an uproar on social media, reflecting how people feel about racial discrimination globally.

Videos concerning social violence and racism have become an avenue to accumulate hashtags and trending topics. This has been evident, especially on Facebook, which is the site with the most online users. Others have projected their brutalities on these platforms labeling black lives as thugs. BLM's misconception is that some people think that black lives should be valued more than others. Nonetheless, this is not the case, but they should be weighed equally in society.

Also, it turns out that people are not utmost upset by blacks' brutalities and deaths, as they perceive less media attention. Instead, it has been deployed as a movement that escalates the awareness of surging in black people's killings compared to any other race. It has become a notion that people are tending to ignore.

Police brutality has become eminent with systemic abuse of the blacks. Extreme and unwanted actions have been executed, leading to more deaths of innocent black men and women. It has also diminished the parameters of respect which has posed more harm than protection.

The white race has also seen this movement as a threat, which lures people to defy the rules. Thus, their actions are viewed as disrespecting the laws, which maintain the white dominance. Some express negative thoughts that they cannot imagine the dangers of living as a black person. They have foreseen the lives of black people as threats rather than victims.

The inhuman actions of brutality have been viewed as irrelevant in terms of race and gender, which do not reflect social inequality. Hence, they do not view themselves as oppressors of other races by ignoring the current trends and patterns of racial injustices.


Black Lives Matter Notion Paving Way for Other Soc

In the past, companies could rely on brand loyalty and trust that customer churn would be a minor problem. In recent years, the introduction of online shopping and the sudden onset of a global pandemic has changed that situation. Now, businesses are facing uncertain futures in every industry as brand loyalty becomes a thing of the past. Other concerns, such as competitive pricing, are affecting how consumers shop.

How Far Has Brand Loyalty Eroded?
In July of last year, a study found that 45% of people have changed how they shop in terms of choosing products based on the brand names. In a follow-up study that was conducted just 30 days later, it was discovered that 73% of shoppers changed those brand loyalty habits. This indicated a sharper decline than was expected, and that likely had something to do with the enduring pandemic.

Consumer researchers believe these changes were brought about by a greater interest in online shopping as a result of lockdowns. Once people were forced to shop for products via the internet, they found product reviews were helpful in offering alternatives that they thought were better. Additionally, digital advertising exposed consumers to brands that they might not have otherwise considered.

Looking to the Future of Brand Loyalty
It's difficult to anticipate what the future holds, but analysts expect consumers to stick with the new brands they discovered during the pandemic. In some cases, they like the new brand's products better, while, in other cases, the consumer made choices based on price and availability. To combat these changes, manufacturers will have to amp up their digital marketing efforts. They will have to work harder to build positive brand images with online consumers and use paid advertising to get their brand names in front of a greater number of consumers.

The changing face of digital marketing is only one factor to consider in devaluing brand loyalty. Social media also plays a major role in influencing the buying action of consumers. For every business, greater effort will have to be made in order to maintain loyalty among their customers. Failing to keep up with buying trends or cultural changes can lead to one business' customers flocking to a new or different brand.


Building Brand Loyalty 

Content marketing is regarded as the undoubted future of digital marketing. Search engine optimization (SEO) consists of using strategically created content, which ensures that clients can get better viewership across the websites. Like any other marketing strategy, content marketing should be monitored to ensure that it can deliver the desired results in terms of improved SEO performance.

Content Marketing Strategies that Include SEO 

As a business owner or manager, it's important to continually think several steps ahead. This applies to leading your team as much as it applies to meeting customer demand, which is why you should have a system in place for molding hourly employees into good leaders. Here are a few ideas to help you turn your employees into future leaders.



Developing Employees into Future Leaders 

It is not news that the coronavirus pandemic has rendered many businesses bankrupt, right from global giants to struggling startups. Covid-19 has swept across all industries leaving behind a trail of joblessness, losses, and bankruptcy in its wake. The pandemic is gender-neutral as it is color blind. However, it has amplified the challenges that black-owned businesses faced pre-covid.

To better understand this, we have to dive deeper into the banking system that has been predominantly skewed towards white-owned businesses. Racism in the industry continues to plague businesses owned by people of color. Disparities in banking have continued to plague the growth of black businesses in significant economies. In the US, 41% of small businesses owned by blacks collapsed compared to only 17% owned by whites, according to a recently published report by the Federal Reserve Bank of New York. Accessing Covid-19 resilience funds for black businesses has been equally challenging.

The Small Business Administration launched the paycheck protection program marred with irregularities in providing relief to businesses. Instead of benefitting small businesses, large corporates such as GoDaddy, Rick’s Cabaret, and other giants became the largest recipients. A recent poll published by VOA, the paycheck protection program or the economic injury disaster loans program denied 23% of black businesses than 9% of white-owned companies. In Michigan state, the PPP loans provided only three black-owned companies than 223 restaurants identified as white-owned enterprises.

The widespread closure of businesses around the world due to the covid-19 pandemic is unprecedented. Most companies have closed due to policy changes or a fall in demand for their products and services. Many of the closures will be permanent due to businesses’ inability to pay ongoing expenses during the lockdown. According to statistics from February through April 2020 on the effects of coronavirus on small businesses in the United States, African-Americans experienced the most significant losses, eliminating 41% of business owners.

Industries dominated by black businesses suffered a devastating blow, except for the agriculture sector. Black businesses essentially felt an effect on hotels, restaurants, construction, and transportation sectors decline in business activity.

For the most significant impact in future pandemics, relief programs should eliminate gaps for the hardest hit communities that lack critical infrastructure and are inherently disadvantaged.



How Black Businesses Have Faired 

Businesses have always benefited from taking a holistic approach. When every department pursues its own ends without collaboration, resources are wasted and the company lacks a unity of purpose. You need everybody to pull together towards a common goal, and the best way to do this is by encouraging all departments to work together.

This interdepartamental cohesion is especially important in the digital age. Public relations and marketing, once separate considerations, are often intertwined when dealing with web-based platforms. In order to make your digital presence most efficient, your PR and marketing teams should be consistently coordinating their actions. Affiliate marketing, in particular, can go hand-in-hand with traditional public relations projects, despite what some PR purists may say. Here are four ways that public relations and affiliate marketing can work together.


Deal With Different Contacts

While PR firms and affiliate marketers might pitch the same publications or organizations, they’ll likely have different contacts within the organization. This is important, since it keeps a single person at the organization from feeling overwhelmed with solicitations. When both PR folks and marketers are involved, your business will thoroughly seek positive relationships without being inefficient, bothersome, or redundant.


Encourage Positive Results Through Multifaceted Approach

While marketers often target an organization's commerce team, the public relations folks usually focus on the publication team. When these two components of the organization come together, they’ll both have experienced contact with your business. This multifaceted approach makes it more likely that your business’s entreaties will have made an impression.


Cover General Brand Awareness And Direct Conversion

PR professionals and affiliate marketers are both pushing a company’s image, but they have different final goals. The PR people seek to boost the brand’s profile in general terms, while the markets seek direct conversions. By working together, they can meet in the middle to craft a continuum of consistent messaging.


Encourage An Atmosphere Of Alliance

When PR teams and affiliate marketers work independently, they often develop a competitive mindset. They each see the other as opponents, encroaching on their territory and stepping on their toes. When they work together, however, they recognize their role as partners sharing a similar trajectory and a common goal. This can only improve outcomes for the company.


 How PR and Marketing Can Work Together 

Read Desiree Peterkin Bell's description of how to create a crisis management plan for your business. The content was originally published on DesireePeterkinBell.net. You can read an excerpt below: 

"Once you understand the problems you may face, you need to create the plan. Determine which actions your group would need to take to successfully resolve any of the potential crises you identified in the previous step. Next, you should choose which individuals will be responsible for completing actions in various situations. Depending on the scenario, you may require consultants, HR, or even first responders. You also need to consider how long resolving issues would take, what resources you’ll need to combat crises, and the necessary steps to mitigate any damage."

How to Create a Crisis Management Plan

Marketing a new or established business has never been easier when you consider all of the promotional resources that are available online. In fact, many of these resources are either free or come at a low cost. This makes marketing accessible to every small business owner and entrepreneur. Here are a few steps to follow to help you get started in creating an effective digital marketing campaign.

How to Create and Present a Marketing Plan 

If you find yourself dreading Mondays, feeling a strong sense of anxiety in the pits of your stomach on the way to work, or counting the minutes before you are finally free to clock out for the day, you might be a part of a toxic work culture. Coming to this realization might not be the easiest if you aren't sure of the identifying factors. And while an unhealthy work culture can manifest in many different ways, here are three of the most common to be aware of.


How to Spot a Toxic Work Culture

We live in a time when things in business move quickly. The Internet makes it easy to make a living doing what you're passionate about. With so much competition, it can be a struggle to build a strong brand and earn clients that will return to you.

This might be discouraging to the entrepreneur who comes unprepared. Don't let competition frighten you from chasing success! If you want to start a business that will beat the competition, here are some tips that can help you build a sturdy foundation.

1- Keep Up

When you're your own boss, it's tempting to procrastinate certain tasks or events. You shrug it off, thinking, It’s only an online business, right? The truth is, that blog post can’t wait till tomorrow if you want to stay relevant to competition. You should follow trends to go with the seasons, such as special sales for Christmas. These are elements of consistency that keep customers returning.

2- Interact

Customers love it when their favorite brands interact with them on social media. Reply to their comments on posts to make them feel that their thoughts matter. What’s the point of having a social media following if your audience can't offer input? Be friendly with your clients, answer questions, and you’ll soon notice they’ll come back.

3- Learn To Handle Criticism

With so much competition, you’ll encounter criticism at some point, and critics can be very harsh--especially in the world of business. Grow thick skin when reading negative reviews or when criticized for decisions you make. You can't allow these harsh words to shake your confidence. You can learn from what they say, but don't let these words tear you down.

Conclusion

Don't be afraid to enter in the fast-paced world of business. There might be strong competition, but this doesn't mean you won't also succeed. Working hard will make your successes sweeter.

The best things in life are enjoyed when you work hard for them. Set a long-term goal for your dream brand. When you reach this goal, you'll know that your hard work and creativity have paid off in a truly strong brand.


Learning to Build a Strong Brand 

Social media networking remains one of the most powerful tools that allow social integration and interactions. One of the most powerful social media tools today in professional networking is LinkedIn. The platform is optimised for professional networking and the building of relationships. However, to get the most out of LinkedIn, you have to set your LinkedIn profile just right. Here's an idea of what to do in order to ensure that your LinkedIn profile is optimised for professional networking and the building of professional relationships.

Maximizing your LinkedIn Profile


Providing a high level of customer satisfaction is more important than ever for small businesses and entrepreneurs who hope to compete with larger corporations. While they may not have the vast resources that those larger companies have at their disposal, smaller businesses can make greater impacts by providing higher levels of customer service.


Providing a High Level of Customer Satisfaction 

It’s been talked about for a long time in the United States, but the concept of reparations has always generated controversy.

It speaks to the idea that African Americans should be compensated -- with cash payments -- for the 400 years of slavery inflicted upon them by white European settlers of America.

But while reparations is been getting a new level of airing in recent years, many initiatives that are more specific are already underway to empower African American groups. A subcategory of this concept is providing help for black women.

A good example of where this is happening right now is in Ohio. Cincinnati’s Fifth Third Bankcorp recently launched a program designed to empower black women business owners. Beginning in September of 2020, Bankcorp began offering grants, technical assistance and “capital infusions” to female minority-owned businesses in seven cities nationally. The program is backed by $1.2 million.

But there’s more money where they came from. That’s because this initiative is the product of a consortium of entities that have come together to empower black women. They include the Local Initiatives Support Corporation, the Association for Enterprise Opportunity and Fifth Third Bank. Together they have put forth $8.75 million.

Stephanie Steward-Young is the chief of corporate responsibility for Fifth Third. She said African American women business owners have long faced a disproportionate challenge in raising capital. This new initiative is a start in leveling the playing field, Steward-Young said.

Another resource for black women is a group called African American Grants. This organization recently listed the 35 top grant sources for black women on its website. It also rolls out a host of other important information that goes beyond the issue of capital.

For example, an African American Grants spokesperson explained that what keeps black women from moving forward is not just cash, but something even more important. That something is knowledge.

In this case, it’s the knowledge of how to navigate through the nitty-gritty details of applying for grants, finding them, how to qualify, where to go, who to talk to and much more. Furthermore, the process of applying for a grant tends to be highly different for each person.

Thus, while the issue of reparations continues to be debated on a national and cultural scale, black women should be aware that programs are available to them right now. Starting with an online search today can lead to obtaining valuable resources in the near future.



Resources for Helping Black Women

They’re called strategic priorities.

It’s the objectives a company sets out to achieve over a defined time period that is predicated on measurable results. Every company has a long list of specific tasks that are important. Strategic priorities are the initiatives or values that are at the top of the list to get done – they are the priorities.


Strategic Priorities Take New Meaning 

The onboarding interview is a standard protocol among most companies; however, exit interviews don't show up as often. In fact, a lot of employers fail to see the value in questioning a soon-to-be-former employee on their way out. Here are just a few reasons why exit interviews are worth implementing and how your company stands to benefit from them.

The Importance of Exit Interviews

The Black Lives Matter Global Network Foundation is now expanding to a bigger financial relief fund. The fund was quietly launched earlier this month to help people struggling financially. It focuses on individuals struggling to make ends meet during the ongoing coronavirus pandemic, which has affected how people lead their lives. With many people facing financial ruin, the black lives matter COVID relief survival fund is making a notable difference. This particular fund has asked its members to apply for the Survival Fund Grants. The Grants is responsible for providing the much-needed financial aid. The process involves funds being deposited directly to the bank or the prepaid debit cards. The founders believe that there is no need to hoard resources to themselves but instead share them out.

Many people are applying for these funds forcing the founders to halt the registration process. The foundation has uplifted the lives of the black community at large, especially during the pandemic period. The pandemic has rendered most people in the black community jobless while others have reduced their working hours. For example, 45-year-old Kusema Thomas, community organizer and mental health specialist had his hours reduced. It has affected most people's financial status, and the foundation has helped by giving out funds to the vulnerable. The funds' first recipients were the community organizers. These were formerly incarcerated individuals and victims killed during police brutality. Financial aid has gone a long way in assisting these victims.

The funds are usually administered through Up Together. It seeks to disintegrate the cycle of poverty by uplifting the community and encouraging entrepreneurship. The uplifting process involves direct investment and also promoting business ideas to encourage financial breakthrough within the community. The initiative brings out the black community's togetherness and the spirit of always helping each other out.

The government has not been left out as it has created and passed the COVID-19 relief legislation fund. The new administration has taken this matter as a priority helping the citizens of the country. It is a global pandemic that every country needs to devise ways of uplifting its citizens who have been hard-hit financially, emotionally, and mentally. With such kinds of financial assistance, black lives have been uplifted, with many surviving the COVID-19.



The Launching of the Survival Fund by BLM 

Black women have made huge contributions to society for hundreds of years. Until now, they’ve gone largely overlooked. Let’s give these inspirational black women their due.


These Remarkable Black Women Will Inspire You

Desiree Peterkin Bell shares her professional opinion. 

Three Steps Leaders Can Take In a Crisis

Award-winning brand builder, political and public affairs strategist, and best-selling author, Desiree Peterkin Bell’s work history speaks for itself. With over twenty years of experience serving in a myriad of roles within various local government administrations, she understands what it takes to build a successful brand. Desiree is the Founder of DPBell & Associates, a full-service public relations firm with clients all over the world. She and her team specialize in public relations, brand management, development, and positioning, strategic counseling, crisis communications, media training, digital organizing, event production, political consulting, content development, and strategic partnerships.

National Urban Fellows Scholar

Swarthmore College

DPBell and Associates

Desiree Peterkin Bell is the President and CEO OF DPBell and Associates a boutique Public Affairs Firm. Serving clients nationally and internationally 
 
 
 DPBell and Associates is a full service firm that focuses on brand development; crisis communications; strategic counsel; high-level, high impact events and convenings and strategic partnerships. Desiree Peterkin Bell has been honored as one of industry's best and brightest in the country by PR Week's 
 40 under 40; a Shorty Award' winner recognized by the Philadelphia Tribune as, One of Philadelphia's Most Influential African-American Women; and recognized by Black Enterprise Magazine as a triple threat.

Greater Philadelphia Area 
 Developed an Urban Communication program, syllabus and lecture series, a first for the University OF Pennsylvania's Annenberg School of Communication

University of Pennsylvania

Lecturer

Democratic National Convention

Consultant

City of Philadelphia 
 Led communications, social media, political strategy and big events for the City of Philadelphia

Michael A. Nutter, Office of the Mayor

Communications and Strategy/City Representative

Philadelphia, Pennsylvania, United States 
 Led successful Communication strategies, tactics and messaging for President 
 Obama's re-election campaign in Pennsylvania

Obama For America

Senior Advisor

City Of Newark

Director of Communications

City of New York, Mayor Michael Bloomberg

New York City Marketing Development Corporation

Senior Director/VP of Government Affairs

Supervising Legislative Representative

City Of Indianapolis

Special Assistant

Worked closely with Partners in the Antitrust Division on the following cases : 
 UST; Christies and Sotheby's price fixing case. Managed a small team of legal assistants.

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