You are losing money. If you're running/operating an ecom store, or even if you own one, you're losing money. FB ads costs are over the roof, plus FB keeps banning, or shadow bans accounts. SEO algorithms have changed, you need extremely professional SEO strategy and campaigns to get to the top. This only means 1 thing - cost of acquisition is so high, it's coming to a point where you won't make profit at acquisition. And there's only 1 solution - retaining these "1st time" customers By Email Marketing & SMS Marketing. And you SHOULD be generating AT LEAST 25-30% revenue from emails. You can get banned from Instagram, Facebook, YouTube, Twitter, even Google (maybe)... But your Email list is yours forever! My name's Dhruv, I'm an eCommerce Email Marketer with a "background" in direct response. I happen to specialize in Klaviyo, meaning I will hack Klaviyo if needed to bring you the best results. If you're not generating 30% email revenue for your ecom store, I'd love to hear from you, and let me take care of the rest.