Ya-Chun,Yu
Manager
With more than 20 years management and marketing experience in entertainment industry, incl: product sales, content creating, title launch, brand management and strategy, Engage partnerships with theme cinema, such as Dolby Cinema, Osim, Sealy, Luxe, MX4D, Shin Kong Mitsukoshi Department Store, Muji, 3C products, cosmetics, banking, Budget planning and control...etc. I enjoy working in a team-oriented and fast-paleoenvironment.
Shin Kong CINEMAS CO., LTD.
Hochschule für Künste Bremen
Taipei City, Taiwan
Professional Background
Current status
Unemployed・Ready to interview
Profession
Sales Team Lead・Merchandiser・Marketing Director
Fields
Film
Work experience
More than 15 years (More than 15 years relevant)
Management
I've had experience in managing 10-15 people
Skills
PhotoshopProject PlanningCommunication SkillsMicrosoft OfficeIllustratorProject ManagementContent StrategyData AnalysisSocial SkillsSEO strategycis企業識別規劃Budget ManagementPublic Relations Skills實體活動規劃與執行異業合作規劃與執行課程規劃與安排
Languages
English・Intermediate
German・Intermediate
Chinese・Native or Bilingual
Highest level of education
Master
Job search preferences
Desired job type
Full time・Not interested in working remotely
Desired positions
Manager
Desired work locations
Taipei, 台灣
Freelance
Part-time freelancer
Work Experience
Senior Team Manager
March 2008 - August 202214 yrs6 mos
Managed cinema relationships with every single film: Theatrical Marketing,Title Promotions, Publicity, Online and integrated campaigns with cross-border Cooperation across 10+ brands/year, incl: • Collaborates with brands to provide unique movie-watching experiences: Dolby Cinema, Osim, Sealy, LuxeRealD, MX4D. • Managed 30+ external vendors to implement marketing projects. • Create or Build Business partnership /non-operating income development: 1.Banking per year $15,000,000(2015-2022) 2.Advertisement/print ads per year $6,000,000(2015-2022) 3.Facility rental /Film festival per year $3,700,000(2008-2022) • Title film festival planning & collaborates with many different shopping malls (incl: parent company / Shin Kong Mitsukoshi Department Store), cosmetics and 3C products brands. 1.Each international film festival brings about 90,000 additional visitors. (2015-2020 brings about 1,620,000 additional visitors) • Daily analysis with incl: box office, every tickets type performance, and recommended solutions. • Researched and pitched to partners, managed development and execution every possibility channel campaign which on-creased box office. • Managed content strategy via C2B,B2B and O2O for cinema: 1.Films release planning, terms and conditions negotiations. 2.Title film festival planning. 3.Movie licensed merchandise researching and development. • Manage budgets, timelines, contract negotiation, and vendor/agency relationships. • Defined strategic plan of new branch openings. 1.2020.07 Taoyuan, Jungli (the 4th site) 2.2021.11 Taipei, Tianmu (the 5th site) • Film Investment and Development analysis. 1.Back to the Good Times / 2018 2.Detention /2019 • Box office Market survey (research/analysis/forecast) • Brand Management: Corporate Identity System (MI / BI / VI) management • Managed the Communications team in the planning, execution, and coordinations of all PR activities.Senior Specialist
R&W integrated marketing communication
April 2006 - September 20066 mos
企劃、異業跨界合作、媒體宣傳Senior Specialist
November 2003 - April 20062 yrs6 mos
Computers/Communications/Consumer products planning 3C產品活動企劃Specialist
New Aspect Cultural and Educational Foundation
May 2001 - July 20021 yr3 mos
International arts festival planning 藝文活動節目企劃
Education
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