Experience in copywriting, social media, and omnichannel led to freelancing in the e-commerce and marketing industry. Building profitable e-commerce stores by developing and executing marketing strategy, stimulating organic growth through social media together with running paid Facebook Ads campaigns, making data-driven decisions for website optimisation, improving quality of traffic and conversions. Negotiation to reduce margin costs with suppliers, reducing supplier fees by up to 30% against competitors, leading to increased profit margins.

InMotion Ventures is an incubator for automotive startups by Jaguar Land Rover. Lenny was an app-based car-sharing service. Facilitating customer feedback conversations, spearheading the improvement of onboarding, recording insights, analysing data and reporting conclusions to the CEO and Product Manager, leading to an increase in positive app reviews, downloads and effective functionality.

Carpe (Now Pivotal) provides all-inclusive subscription packages to those looking for flexibility with Jaguar Land Rover vehicles. Championed B2C, B2B and CRM, educating businesses and customers on the service and products, creating & implementing sales funnels, syncing cross-platform data resulting in improved cost efficiency together with simplifying data extraction and analysis across the sales and marketing team to set foundations for accelerated growth. Increased lead generation through delivering key insights to marketing and developers, reporting and proposing solutions to the CEO which enhanced audience targeting and reduced bounce rate, increasing traffic & lead quality.

Rockar is the leading authority in omnichannel e-commerce solutions for the automotive industry. Launched 1st brand partnership with Jaguar Land Rover in October 2016. Communicating concise e-commerce feedback, collaborating directly with the web development team, optimizing UX, updating content and presenting user-test reports initiating an increase in e-commerce conversion rates. Leadership in planning and executing recruitment, training & development, holding dual-purpose as a liaison between key JLR brand representatives and Rockar's HR ensuring core value alignment throughout the hiring process along with the redesign and optimisation of learning & development programmes yielding an increase in-store sales, service bookings, retention of staff and clientele.

The UK's fastest-growing e-commerce fitness & activewear retailer. Launched physical, and e-commerce stores in Autumn 2015. Contributing ideas, collaborating with Store Manager, CEO and design team to improve digital merchandising, supporting and testing UX in establishing successful e-commerce launch. Led sales initiative, presenting weekly revenue reports to Store Manager, CEO and Marketing Manager with opportunities derived from data analysis, refining SKU quality, increasing profit margins.

A leading luxury department store promoting emerging and established fashion brands. Overachievement with sales targets and client book conversion led to promotion to MBMJ Brand Manager within 3 months. Bolstered Marc by Marc Jacobs, brand sales, from £400pw to £2,000pw, influencing purchase decisions by interpreting department sales data, client feedback and working closely with key stakeholders facilitating impactful buying decisions derived from aforementioned reports.