OrderPally is an e-commerce SaaS, which integrates multiple social channels, including Facebook, Instagram, LINE, one page stores and online stores. • Third Party Social commerce features Cooperated with third parties to expand the social commerce system, including 0-1 LINE LIVE development, and optimized LINE sales channel features. After the launch, the numbers of LINE channel sellers increased 46%, while orders surged by 79%. • E-commerce KOL revenue-sharing system Built the revenue-sharing business model for KOLs and 17LIVER, and led the development team of four members to develop the system. Within one month of its launch, the feature resulted in a 12% boost in revenue. • Group-Buy 0-1 features Collaborated with operations to pinpoint pain points among core customers, especially influential team buying initiators. Developed a platformization strategy, introducing the Group-Buy model to redirect consumer traffic. Led a four-member team in creating the initial Group-Buy sales channels. • Introduce Data-Decision Making Process Led to introduce Clarity and data driven decisions, work closely with UX designer to define the data success metrics. • Introduce SCRUM and Host SCURM Meeting Introduce standard process to a team of 15 members, and host the daily standup and retrospective meeting.

Mobile Drive is the subsidiary of Foxconn Technology Group and Stellantis. Mobile Drive focus on connected vehicle services. • Led the seven-person SCRUM team for the automotive infotainment system account features, including biometric log-in, retrieve media, navigation, seat, and steering wheel users preference settings. • Cooperate closely with Stellantis global and the China team to plan the rear-seat entertainment feature localization in China, including the feature scope, operation strategy and cooperation plan with video, music and productivity tool content provider. • Work closely with developers and designers to optimize the UX flow and features of DMS/OMS dashboard. • Introduce the human-centered design and build the roadmap planning process for the product management team—host the connected-vehicle solution development roadmap workshop for China market.

GoGet is an online careercoaching community, including online forums and offline career coaching activities. • Led a ten-person UIUX team for product optimization and new features, including membership, the virtual currency, and the online member interaction system. • Cooperated closely with co-founder, developers, and marketing team and initiated the phase two website proposal based on user feedback and heatmap.

Findlife is a start-up software development company. MENU is an online platform for foodies with 800,000 members, and daily active users reach 14,000 people. • Led five-person team to use SCRUM, organized project management workflow and streamline issue reporting via Jira to create collaboration platform for developers, which decreased system crash down by 87%, and the effectiveness increase by 25%. • Analyzed user activity and behavior based on Firebase, Google Analytics, BigQuery, quantitative customer survey, and in-depth interviews to define user journey and pain points. • Developed optimization strategy and wireframe for exploration page on MENU App and supervised development process. • Working closely with CEO to add functions that related to advertiser and shopkeeper to expand the business scope of MENU.

Kworld is one company that promoting Korean culture and cosmetics to the United States. I was serving as the only website designer in Kworld. • Initiated two news media and cosmetic websites, communicated with co-founders and graphic designers about website feature, information architecture and mission, which launched within two months.

Independently controlled data collection and analysis as a sole researcher for an internship. Intensively sought out statistics and information in regards to product development using an analepsis narrative to connect emotionally with consumers • Sought out statistics and information in regards to product development using an analepsis narrative to connect emotionally with customers. • Boosted statistics of analepsis narrative paper. • Draw storyboards of customers emotion and the interaction between customers products.

Led the re-design of the exhibition’s visual brand identity, producing cohesive media materials in-line with the new standards including banners, posters for 10 unique activities, brochures, and more. • Led the re-design of the company visual brand identity; including company annual brochures for the premium customers. • Designed comprehensive digital banners and posters reaching an audience of 40K visitors within four days. • Raised awareness growth rate by 400% with the distribution of designed posters.