Avatar of Erika黃憶楓.
Erika黃憶楓
Marketer/Growth Hacker
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Erika黃憶楓

Marketer/Growth Hacker
I have 15 years e-Commerce experience (Yahoo Shopping Center, www.books.com.tw, Eastern Home Shopping…) always at the intersection between Product, Marketing, and Sales. I am a skilled communicator with strong ability in translating business requirements into technical terms among stakeholders. In my current job I am responsible for organizing marketing campaigns and engaging customers via various digital channels. I have to conduct the marketing research and find the opportunities to increase sales and improve conversion rates. I implement e-commerce methodologies and work in partnership with suppliers to develop and introduce new products to the market. My strengths are cooperating across departments and parties, planning and marketing new services, improving product quality, analyzing operating data, modeling business strategy and managing a variety of partners. Also, I have been successful in recruiting, retaining, motivating and mentoring support staff to improve team effectiveness and expand sales to domestic and foreign markets. I keep in start-up attitude and enjoy driving digital tools to complete task, and I am passionate about participating in creative projects that are good for the world.
Pubu.com.tw
National Chung Hsing University, Taipei
Taipei City, Taiwan

Trình độ chuyên môn

  • Tình trạng hiện tại
  • Nghề nghiệp
    Nhà bán lẻ
  • Lĩnh vực
    Internet
  • Kinh nghiệm làm việc
    Hơn 15 năm (10-15 năm liên quan)
  • Kinh nghiệm quản lý
    I've had experience in managing Trên 15 nhân viên
  • Kỹ năng
    Cooperated
    Motivating
    Organized
    Planning
    Business Requirements
    Marketing Campaigns
  • Ngôn ngữ
    English
    Thông thạo
  • Trình độ học vấn cao nhất
    Bachelor

Ưu tiên tìm kiếm việc làm

  • Hình thức làm việc mong muốn
    Full-time
    Quan tâm đến làm việc từ xa
  • Vị trí làm việc mong muốn
  • Địa điểm làm việc mong muốn
  • Freelance

Kinh nghiệm làm việc

Growth Hacker/Marketer/Sales

04/2015 - 10/2021
6 yrs 7 mos
Leading a marketing and sales team of 16 people to reach revenue goals. Developed the company’s marketing and product strategy. Analyzed, identified, and prioritized customer needs at each contact point of the customer journey and organized marketing events. - Increased on-line sales by 381% in 29 months - Successfully developed new markets in the APAC region now generating 65% of revenue - One of the referral programs I lead generated 13K+ new registers with very low marketing cost.

Học vấn

Bachelor of Arts (BA)
Sociology, Minor: Business Administration, Specialization: Social Psychology
1994 - 1998