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Erika黃憶楓
Marketer/Growth Hacker
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Erika黃憶楓

Marketer/Growth Hacker
I have 15 years e-Commerce experience (Yahoo Shopping Center, www.books.com.tw, Eastern Home Shopping…) always at the intersection between Product, Marketing, and Sales. I am a skilled communicator with strong ability in translating business requirements into technical terms among stakeholders. In my current job I am responsible for organizing marketing campaigns and engaging customers via various digital channels. I have to conduct the marketing research and find the opportunities to increase sales and improve conversion rates. I implement e-commerce methodologies and work in partnership with suppliers to develop and introduce new products to the market. My strengths are cooperating across departments and parties, planning and marketing new services, improving product quality, analyzing operating data, modeling business strategy and managing a variety of partners. Also, I have been successful in recruiting, retaining, motivating and mentoring support staff to improve team effectiveness and expand sales to domestic and foreign markets. I keep in start-up attitude and enjoy driving digital tools to complete task, and I am passionate about participating in creative projects that are good for the world.
Pubu.com.tw
National Chung Hsing University, Taipei
Taipei City, Taiwan

職場能力評價

專業背景

  • 目前狀態
  • 專業
    零售商品企劃
  • 產業
    網際網路
  • 工作年資
    15 年以上 (10 到 15 年相關工作經驗)
  • 管理經歷
    我有管理 15 人以上的經驗
  • 技能
    Cooperated
    Motivating
    Organized
    Planning
    Business Requirements
    Marketing Campaigns
  • 語言能力
    English
    進階
  • 最高學歷
    大學

求職偏好

  • 預期工作模式
    全職
    對遠端工作有興趣
  • 希望獲得的職位
  • 期望的工作地點
  • 接案服務

工作經驗

Growth Hacker/Marketer/Sales

2015年4月 - 2021年10月
6 年 7 個月
Leading a marketing and sales team of 16 people to reach revenue goals. Developed the company’s marketing and product strategy. Analyzed, identified, and prioritized customer needs at each contact point of the customer journey and organized marketing events. - Increased on-line sales by 381% in 29 months - Successfully developed new markets in the APAC region now generating 65% of revenue - One of the referral programs I lead generated 13K+ new registers with very low marketing cost.

學歷

Bachelor of Arts (BA)
Sociology, Minor: Business Administration, Specialization: Social Psychology
1994 - 1998