- Conducted comprehensive analysis of 15 million customer shopping records, utilizing RFM and LTV models for customer segmentation. Developed tailored marketing strategies for different customer groups, enhancing targeted marketing efforts
- Developed predictive models using Python, achieving an approximate 20% accuracy rate in predicting customer purchases
- Designed and analyzed online user surveys for the Carrefour e-commerce platform, focusing on website experience, advertising marketing, and recommendation systems. Proposed 3 distinct solutions to optimize the online user journey and enhance customer engagement