- Social impact focus, especially in education. [Online Marketing] • Led 5 members, setting up team monthly KPI goals and Facebook content strategy • Conducting 10+ career-sharing interview posts of various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year [Offline Campaign Marketing] • Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated

[Social Media Marketing] • Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign • Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022 [Qualitative and quantitative analysis] • Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position of Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy [Project Management] • Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reach more than 1 million

• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improve by 10% by using A/B testing

• Conducting 10+ competitive products analysis to observe the pros & cons of the current online course platforms • Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts • Initiating “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language field KOL, the number of IG fans grew from 0 to over 1.3k in 40 days