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I-Min (Evan) Wu
Marketing Associate
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I-Min (Evan) Wu

Marketing Associate
Having 2 years of experience in community marketing, brand marketing, and digital marketing. Also, skilled in overseeing social media channels, creating engaging content, and executing effective advertising campaigns. Currently seeking opportunities in the Web3 or crypto industry!
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GoGet 你的職涯夥伴
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國立臺北大學 National Taipei University
Taipei City, Taiwan

Professional Background

  • Current status
    Ready to interview
  • Profession
    Community / Social Media
    Digital Marketer
    Content Marketer
  • Fields
  • Work experience
    2-4 years (1-2 years relevant)
  • Management
  • Skills
    Social Media Marketing
    Digital Marketing
    Online Advertising
    Brand Marketing
    Search Engine Optimization (SEO)
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
    Marketing Specialist
  • Desired work locations
  • Freelance

Work Experience

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Marcom - Lead of Growth Team

Mar 2021 - Present
Taipei City, Taiwan
- Social impact focus, especially in education. [Online Marketing] • Led 5 members, setting up team monthly KPI goals and Facebook content strategy • Conducting 10+ career-sharing interview posts of various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year [Offline Campaign Marketing] • Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated
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Marketing Associate

Jun 2021 - Mar 2023
1 yr 10 mos
Taipei City, Taiwan
[Social Media Marketing] • Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign • Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022 [Qualitative and quantitative analysis] • Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position of Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy [Project Management] • Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reach more than 1 million
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Marketing Team – Data Analysis Volunteer

Oct 2022 - Feb 2023
5 mos
Taipei City, Taiwan
• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improve by 10% by using A/B testing
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Social Media Marketing Intern

Mar 2020 - May 2020
3 mos
Taipei City, Taiwan
• Conducting 10+ competitive products analysis to observe the pros & cons of the current online course platforms • Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts • Initiating “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language field KOL, the number of IG fans grew from 0 to over 1.3k in 40 days


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Bachelor of Arts (BA)
Public Administration and Policy
2016 - 2021
Activities and societies

Licenses & Certifications

The Fundamentals of Digital Marketing certification

Issued Jul 2019
No Expiration Date