Aug 2023 - Present
• Managing multiple ZALORA Taiwan social media channels, including Facebook, Instagram, TikTok, etc., collaborating with global team members to drive brand awareness in Taiwan. Among them, Instagram Followers grew by nearly 300%, and TikTok grew by nearly 5K followers
• Controlling and allocating 100k NTD monthly online advertisement budget on social media, also executing A/B testing to improve CPC and CPM
• Planning and executing offline-related activities, e.g. street interviews, flash mob events