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Avatar of 李霈君 Fanny Lee.
李霈君 Fanny Lee
信用卡行銷企劃副理
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李霈君 Fanny Lee

信用卡行銷企劃副理
我具有信用卡、整合行銷及電子商務行銷企劃經驗，擅長透過跨單位合作、數據分析，快速規劃適合目標客群之行銷企劃，並在有效時間和資源內，達到業務目標。 「擅於團隊合作、行銷企劃擬定、數據洞察、跨單位溝通、異業合作與協商」
Logo of the organization.
Cathay United Bank 國泰世華商業銀行
Logo of the organization.
Indiana University

Professional Background

  • Current status
  • Profession
    Digital Marketer
    ・
    Marketer
    ・
    Marketing Director
  • Fields
    Banking
  • Work experience
    10-15 years
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    PowerPoint
    Microsoft Office
    Excel
  • Languages
    Chinese
    ・
    Native or Bilingual
    English
    ・
    Fluent
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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信用卡行銷企劃副理

Cathay United Bank 國泰世華商業銀行
Dec 2015 - Present
領團隊循長期規劃、提供策略分析及建議、達成短中長期不等之簽 帳目標 • 整合並統籌各項專案，包括規劃、跨部門溝通協調、執行及控管 • 規劃小組年度行銷活動預算及控管 • 追蹤主要通路年度活動之成效、客群消費分析 • 定期觀察同業市場動態並即時調整通路行銷經營策略，以符合市場競爭力。 • 協助組員規劃異業合作評估、開發、洽談與執行

Education

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Indiana University

Master of Business Administration (MBA)
・
Business Management
2006 - 2008