Reported directly to the CEO and led the small team of 3, responsible for leading multiple marketing
campaigns of IoT products across platforms on both domestic and overseas markets.
♦ Oversaw crowdfunding projects on INDIEGOGO for North American markets and ZECZEC for Taiwanese markets. Optimized click-thru-rate to 8% on Facebook advertising and 32% open rate on email marketing, thereby speeding up the project to reach 100% funding goal of US$15,000 within 5 days.
♦ Designed and led all aspects of digital marketing campaigns across channels. Acquired 4-star-rating
on Amazon review with partnership marketing events, thus increasing sales by 3-time during the e-commerce campaigns.
♦ Extend brand awareness and reached over 70,000 impressions via international tech media, including BRG, CoolWearable, Tech.co, by publishing the press release with the global PR firm.
♦ Led the team and successfully made the debut in international trade show presence in Berlin, IFA2016, and Las Vegas, CES2018.
♦ Spearheaded global e-commerce projects and large initiatives