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Farry Hsu
Paid Campaign Consultant
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Farry Hsu

Paid Campaign Consultant
With over 7 years of hands-on experience in global markets and start-up environments, I am recognized as an entrepreneurial spirit with repeated success and proven strengths in supporting all aspects of marketing and product launch campaigns, advertising initiatives in the ever-changing and dynamic environments. Proficient in Social Media and Growth Marketing Strategies, Facebook Ad Buying, E-mail Marketing; Campaign Management and Global Project Management Skilled, creative and innovative. Reach to me at [email protected].
Thunda Thighs Inc.
National Chung Cheng University
Taichung City, Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    Marketer
  • Fields
    Computer Networking
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Email Marketing
    Facebook Advertising
    SEO Audits
    Campaign Management
    Social Media Marketing
    Project Management
    community management
    Content Marketing
    Growth Hacking
    Digital Marketing
    Analytical Skills
    Google Analytics
    Content Marketing Strategy
  • Languages
    English
    Professional
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Marketing Manager, Campaign Manger
  • Desired work locations
    Taipei City, Taiwan
    Taichung City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

Paid Campaign and Growth Marketing Consultant

Thunda Thighs Inc.
Freelance
Jan 2022 - Aug 2023
1 yr 8 mos
Led customer acquisition campaigns targeting Canadian and US markets, yielding 6.5X ROAS through Facebook ads, Instagram ads, and TikTok ads in Q1 2022 for a leading Valentine’s Day event. Implemented User-Generated Content (UGC) strategy by working with influencers and social media managers, improving user engagement and receiving over 10,000 comments and shares across Thunda Thighs' social channels. Oversaw and conducted continuous A/B testing across paid media campaigns, achieving 5X ROAS throughout 2022 and generating over 8,000 customers with revenue of over $400K USD. Coached over 3 clients to identify growth metrics to optimize conversion funnels and build positive relationships through frequent communication and recurring check-ins.

Paid Campaign Manager (Remote, Contractor)

May 2018 - Jan 2022
3 yrs 9 mos
Created and led strategic advertising plans for Knectek Labs’ different product lines, including wireless smart printer, Bluetooth tracker and smart trash bin, responsible for acquisition integration, lead generation, and retention initiatives. ♦ Acquired over 40,000 email leads under US$1.7 Cost per Lead, which saved up to 32% in the planned budget as original targeted Cost per Lead was US$ 2.5, for the new product launch. ♦ Achieved over 500% funded goal on INDIEGOGO by implementing the strategic paid campaigns. ♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on the client’s e-commerce site by implementing new content strategies on ad campaigns. ♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaigns, thereby improving the sales and revenue of the company ♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping the client build more brand awareness and generating better social volume. Conceptualized and implemented creative initiatives to increase pipeline growth via the Facebook advertising campaigns.

Marketing and PR Manager

Aug 2016 - May 2018
1 yr 10 mos
Reported directly to the CEO and led the small team of 3, responsible for leading multiple marketing campaigns of IoT products across platforms on both domestic and overseas markets. ♦ Oversaw crowdfunding projects on INDIEGOGO for North American markets and ZECZEC for Taiwanese markets. Optimized click-thru-rate to 8% on Facebook advertising and 32% open rate on email marketing, thereby speeding up the project to reach 100% funding goal of US$15,000 within 5 days. ♦ Designed and led all aspects of digital marketing campaigns across channels. Acquired 4-star-rating on Amazon review with partnership marketing events, thus increasing sales by 3-time during the e-commerce campaigns. ♦ Extend brand awareness and reached over 70,000 impressions via international tech media, including BRG, CoolWearable, Tech.co, by publishing the press release with the global PR firm. ♦ Led the team and successfully made the debut in international trade show presence in Berlin, IFA2016, and Las Vegas, CES2018. ♦ Spearheaded global e-commerce projects and large initiatives

Social Media & Brand Marketing Specialist

Feb 2016 - Aug 2016
7 mos
Collaborated with clients to create and execute PR and marketing plans providing digital marketing, branding and project management expertise. ♦ Created over 165% growth and increased 13,000 followers on Facebook within 4 months with optimized content marketing, thereby improving the social engagements and expanding brand awareness of the company. ♦ Developed a viral video receiving over 1.92M reaches, 71,000 views, and 9,000 shares on Facebook within only one week with zero ad spend, which significantly speeded up the growth hacking paths of the company. ♦ Recognized as a top performer launching and executing large scale ad campaigns and leading online and offline events for partnership clients.

Cross-border e-Commerce Coordinator

Aug 2015 - Feb 2016
7 mos
Reported directly to the CEO, managed over 5 product campaigns for multiple e-commerce platforms ♦ Developed integrated marketing and public relations plans for products and services to various stakeholders including 10K membership base.

Education

Bachelor of Business Administration (BBA)
Business Administration
2010 - 2014