Led customer acquisition campaigns targeting Canadian and US markets, yielding 6.5X ROAS through Facebook ads, Instagram ads, and TikTok ads in Q1 2022 for a leading Valentine’s Day event. Implemented User-Generated Content (UGC) strategy by working with influencers and social media managers, improving user engagement and receiving over 10,000 comments and shares across Thunda Thighs' social channels. Oversaw and conducted continuous A/B testing across paid media campaigns, achieving 5X ROAS throughout 2022 and generating over 8,000 customers with revenue of over $400K USD. Coached over 3 clients to identify growth metrics to optimize conversion funnels and build positive relationships through frequent communication and recurring check-ins.

Created and led strategic advertising plans for Knectek Labs’ different product lines, including wireless smart printer, Bluetooth tracker and smart trash bin, responsible for acquisition integration, lead generation, and retention initiatives. ♦ Acquired over 40,000 email leads under US$1.7 Cost per Lead, which saved up to 32% in the planned budget as original targeted Cost per Lead was US$ 2.5, for the new product launch. ♦ Achieved over 500% funded goal on INDIEGOGO by implementing the strategic paid campaigns. ♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on the client’s e-commerce site by implementing new content strategies on ad campaigns. ♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaigns, thereby improving the sales and revenue of the company ♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping the client build more brand awareness and generating better social volume. Conceptualized and implemented creative initiatives to increase pipeline growth via the Facebook advertising campaigns.

Reported directly to the CEO and led the small team of 3, responsible for leading multiple marketing campaigns of IoT products across platforms on both domestic and overseas markets. ♦ Oversaw crowdfunding projects on INDIEGOGO for North American markets and ZECZEC for Taiwanese markets. Optimized click-thru-rate to 8% on Facebook advertising and 32% open rate on email marketing, thereby speeding up the project to reach 100% funding goal of US$15,000 within 5 days. ♦ Designed and led all aspects of digital marketing campaigns across channels. Acquired 4-star-rating on Amazon review with partnership marketing events, thus increasing sales by 3-time during the e-commerce campaigns. ♦ Extend brand awareness and reached over 70,000 impressions via international tech media, including BRG, CoolWearable, Tech.co, by publishing the press release with the global PR firm. ♦ Led the team and successfully made the debut in international trade show presence in Berlin, IFA2016, and Las Vegas, CES2018. ♦ Spearheaded global e-commerce projects and large initiatives

Collaborated with clients to create and execute PR and marketing plans providing digital marketing, branding and project management expertise. ♦ Created over 165% growth and increased 13,000 followers on Facebook within 4 months with optimized content marketing, thereby improving the social engagements and expanding brand awareness of the company. ♦ Developed a viral video receiving over 1.92M reaches, 71,000 views, and 9,000 shares on Facebook within only one week with zero ad spend, which significantly speeded up the growth hacking paths of the company. ♦ Recognized as a top performer launching and executing large scale ad campaigns and leading online and offline events for partnership clients.

Reported directly to the CEO, managed over 5 product campaigns for multiple e-commerce platforms ♦ Developed integrated marketing and public relations plans for products and services to various stakeholders including 10K membership base.