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郭文凱
Digital Marketing \ Business Analysis
大二開始協助家族傳統產業建立自有品牌，並推動數位轉型。過程中憑藉自學能力，精進行銷與數據分析實務，更掌握職場溝通技巧，成功完成多項改革，年銷售額提升 3 倍。
Professional Background
- Current statusUnemployed
- ProfessionMarketing Strategy Planner・Account Executive・Data Analyst
- FieldsEcommerce・Internet of Things (IoT)・Hardware
- Work experience1-2 years (1-2 years relevant)
- ManagementNone
- Skills
- LanguagesEnglish・Fluent
- Highest level of educationBachelor
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positions數據分析師、資料科學家
- Desired work locationsTaipei, Taiwan・Taichung City, Taiwan
- FreelanceNon-freelancer
Work Experience
研究助理
Taichung City, Taiwan
Responsibilities
• 優化文字分析工具網站 Sidrlab.net
• 開發文字分析工具- IPA analysis (in R)
• 台中市政府1999語音資料文字分析
• 遠傳客服系統文字分析-關鍵字IPA分析
數位行銷專員
Taichung City, Taiwan
Responsibilities
- 冷凍水餃市場研究與競品分析
- 架設＆維運企業購物網站
- GA 分析優化擬定 Google & FB 廣告投放策略
- 與 KOC 合作進行口碑行銷 & 團購活動
- 經營社群＆Line OA
Results
- 網站流量一年提升 130%, 電商年銷售額在 6 個月內成長 3 倍
- 社群粉絲半年增加 50%
- B2B market leads 年增 150 筆
B2b數位行銷實習生
Taipei City, Taiwan
Responsibilities
- 透過 GA 及後台資料分析編寫社群分析報告給實際操作建議
- 每週與代理商優化搜尋廣告-美\墨\澳
- 官網 SEO-協助修訂全站 H1 title
- Facebook, LinkedIn 全球廣告投放＆優化 -美\墨\荷\越\澳
- 參與公司 Brand Video 拍攝
**Team Results**
在流量減少 14% 的逆境下，成功提升流量品質，最終轉換年增 7.1%
- Organic Traffic +16%
- Referral Traffic +143% 且有 88% 的訪客來自社群媒體
- Bounce Rate -60.5% & Webpage view +10%
Education
Bachelor’s Degree
・
行銷學Description
• 行銷資料科學專題－利用文字探勘進行超商 APP 輿情分析
• 商情預測專題－利用預測 LME 現貨銅價
• 消費者行為專題－迪卡儂如何影響消費者購物決策
• 行銷研究專題－與教務中心合作－推廣微型課程之行銷研究
• 迴歸分析專題－利用回歸模型預測台灣15天基準利率
Licenses & Certifications
Google Ads Certifications
Google
Google Tag Manager Fundamentals
Google
Advanced Google Analytics Certification
Googel