*SUMMARY OF STRENGTHS (1)Excellent marketing and product development skills which have been highly polished in competitive environments. Effectively overview brand strategy, cost structure and inventory, coordinate with internal and external parties to manage and improve products/brand P&L. (2)In-depth knowledge of retail key accounts (Online & Offline) and foodservice (HoReCa), proactively develop trade marketing plan coordinating with sales and R&D team to enhance brand engagement as well as drive category sales for trade partners and key customers. (3)Successfully increase key customers satisfaction, engagement, and brand royalty by optimizing digital tools and platforms (website, mobile App) of product application, training, and seminars. (4)Aggressively seeking new business potentials with market analysis and customer insights to extend brand value and profitability. Successfully lead launching of NPD with favorable launch plan, trade marketing plan, execution and channel matrix. (5)Able to work independently or as a team leader, effectively communicate with internal/external partners and international clients/distributors. Great English communication (verbal and written) ability which can handle international communication efficiently and precisely. (6)Great leadership skills in both people management and cross-function teams to reach the assigned projects and goals.
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