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基礎數位行銷資格認證

Google

擅長行銷企劃、專案管理，能夠在高度變化的新創企業中建立工作流程、學習快速、合作能力佳。

擁有超過五年的跨文化工作經驗，對人際關係高度敏銳，能靈活整合資源，完成跨部門專案。

國立台北教育大學

用戶營運主任 Marketing Supervisor @ LINE TAXI

Hedy Yang

LINE TAXI

用戶營運主任 Marketing Supervisor

✔ User Growth : Develop and execute market expansion strategy in the Southern and middle part of Taiwan.
✔ Gamification：Increased user retention through innovative and interesting campaigns, turned into a business showcase. 
✔ Loyalty：Membership policy implementation.
✔ CRM：Segmented communication to reduce churn rate and reduce subsidy cost.

✔ Express e-commerce (May 2021~ Feb 2022)：
● Executed project during Covid, successfully grabbed over 20 media coverage.
● Merchandise selection, over 100 merchants management, promotion campaigns and communication material production.
● Collaborated with cross-functional teams to integrate the customer experience. 

台灣台北市

✔ Social Media Marketing : Included craft beer, movie , performance art and App industry.
✔ Offline Event：Implementation and execute an annual VIP event with cross team, got 95% customer  satisfaction.
✔ Copywriting：Official website、Interview.

Freelancer

✔ Marketing & Branding：
● Recruited over 700 customers, made 47% of the revenue. 
● Increased Facebook page organic reach 532% through content, KOL mutually beneficial cooperation.

✔ Operation：
● Started business with the founder, managed and trained Taiwanese and Tibetan over 20 employees. 
● Imported working system with travel agency, medical advisor. Optimized workflow and increased 60% efficiency.

中国

遊牧行

營運經理 Operations Manager

✔ Led over 500 volunteers participated in Myanmar, India, Inner-Mongolia, and Cambodia projects, helped to reduce local safety and environmental issues. 
✔ Collaborated with over 20 local members, to ensure volunteer projects proceed smoothly.

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