Managing relationships with some of the worlds’ leading websites (publishers) like New York Times, Dotdash, Hearst, Realtor, etc. Studying client's existing advertising options and consulting them on the most appropriate process, to ensure seamless integration of our solution. (HB, OB, Prebid, AMPRTC) Strategizing and ideating with multiple internal teams to identify new revenue opportunities and increase revenue streams from existing publishers. Determining targeted pitch for each client segment. Nourishing the new recruitments in the field of ad-tech and programmatic business development.

Analyzing data and consistently working towards increasing revenue for the publishers while ensuring high-profit margins. Ensuring the ad quality is met as per the publishers’ expectations. Identifying and segregating potential market segments. Develop sales collaterals and business proposals.