Hollis Cavner has led Pro Links Sports (PLS) as chief executive officer since 1992. Under his guidance, the sports marketing firm conducts all aspects of event management, including concept planning, sales, marketing, and volunteer coordination. Hollis Cavner has led the firm in the management of major golf tournaments, including several US Senior Opens, the Bank of America Championship, the Verizon Classic, and the AT&T Championship in San Antonio, Texas. In addition to his role with PLS, Mr. Cavner is the CEO and founder of The Royal Club in Lake Elmo, Minnesota. After purchasing the 500-acre plot, Mr. Cavner commissioned golf professionals Arnold Palmer and Annika Sorenstam to design nine holes each, now known as the King 9 and Queen 9. The recipient of a gold medal as Minnesota’s Best Golf Course, The Royal Club also features 292 residential lots and high-class amenities such as a five-star restaurant and bar. To give back to the local community, Hollis Cavner supports the United Hospital Foundation and Alina Health.