Mission: - renew all Brands positioning (Ag+Agansist /Probo baby /EAU hair,etc) - new products development and market analysis/positioning/cost/pricing,etc. - responsible for sales team and product manager - in charge of over 300 existing SKUs and reboots sales+10% - expanding oversea markets via creative cross border e-commerce(5 distributors are selected out of 12 distributors) - in chargeing of and renew digitally tools (FB/official site)

Mission: research is focus on marketing model innovation，especially in taiwan and Southern countries’ retailing market，using ”cross-border e-Commerce”，Help Taiwan retailing- related companies/ enterprise on “ organization rebuild up、branding / rejuvenate、expand overseas markets” with practical business models/ manage tools not only strategies. Achievement: participating and being E-newsletter key editor and video leader which will launch in 2020, April. Economy Daily News columnist Gaining 2 big projects within six months(strike rate 25%, one is Grand Hotel marketing Project ).

Mission: in charge of color category over 70% sales weight, initiate new projects of color category and handle/consolidate related departments to hold the annual biggest event. Which linking with national hair designers and salon owners to join and connect with international hair designer/trend leaders. - Coaching 2 marketing specialists Achievement: Lift sales+3% annually Re-developing and positioning brand story and communication Initiating and developing Taiwan key visual, coming to be Asian key visual consequently. Developing whole new event site within two weeks ( on board less than one month) Initiate new digital campaign to create WOM that impact both designers and consumers Heavily and create the highest discussion among vloggers and their fans Achieving different 3 projects in 3 months(initiator and executive of those projects ) Held the biggest annual event, achieving targets over 1,000 attendance .

Mission: explore over 4 new clients within two months. In charge of sales and designers(POSM/ website design) to lift the sales and enhance efficiency of team.(7 team members) Achievement: Developing 4 new clients within 2 months sales +15% over annual target lower turn over rate from 28% to 14%

Mission: In charge of Italy No.1 water filter brand, LAICA, in brand re-position、new market strategy、lift sales and gain more consumers in efficient way . Scope: evolution+15% (compare to Apr.) - Team members :5 Achievements: Developing new EC client within 2 weeks ,sales is over target+10% comparing to previous year. Successfully developing a new EC client within 2 weeks from on-board day Strengthen brand’s DNA of 100% made in Italy Through creative and efficient market re-positioning by communicating “Trusty” and “Professional”；combining with “ consumers’ satisfaction 95%” and “Doctor’s best choice” in media to enhance the quality of brand. Differentiating market by “Personalized water filter” Developing new market by “Personalized water filter” to catch new TA(mum and baby) Emphasizing “Personalized” by using KOL、social media to communicate TA. Managing Marketing team more efficient Building up systematic management in daily sales monitor tools、new brand’s annual and sales plan. Build up distributors' more efficient management tools. (visiting over half distributors in 1.5month and solve the critical issues)

Mission: research is focus on business model fundamentally innovation，especially in China retailing market，currently switch to study6o” cross-border e-Commerce”，Help Taiwan retailing- related companies on “ organization rebuild up、brand build up/ transform/ rejuvenate、expand overseas markets” with practical models/ manage tools not only strategies. Award: 【CDRi Best Project of client’s service】 Achievements: Launching a FB：cross-boarder EC 跨境電商-大航海探險隊 https://www.facebook.com/ECdiscovery/(no Budget, fans over 20,000 in 3 months) Sharing useful and educational information with fans to build up an EC ecosystem TAITRA(貿協)project – 2015.10-2016.4 - Publish 1st cross-border e-commerce eBook ”跨境電商教戰手冊” in Taiwan(Key writer)，free download：http://bit.ly/1XaLrpY Build up EC eco-system with China key EC-related managers. (Amazon/Aibaba,etc.) Naruko/ Neogence cosmetics projects Expanding Naruko EC performance on eBay，sales+ 100% per month Lifting Neogence sales +27% though “Pull Marketing 拉式行銷” and enhancing brand awareness spread out in overseas(ex. Germany/ Spanish,etc) Rode mate (belongs to 寶成鞋業集團) China project 1.5yrs Help this brand to grow up from organization change、sales management、 store management to brand rebuild up Sales grow up+ 3% from minus and closed over 100 stores Eastern Multimedia Group(東森集團) China project 2yrs Provide total China development strategy to their china business of food group Help them to manage their channel distributors、channel analysis 、brand image build up and create their owned manage tools

Mission: accelerate franchise growth where Vichy is challenger in the market and establish the brand's authority in Sensitive Skin through a revamped communication strategy focused on the Thermal Water - campaign planning and execution. Scope: evolution+13%，9 SKUS Award: Hydration 【L’Oréal BEST PRACTICE-digital】 Achievements: Body care: Successfully launch of slimming 2 SKUs with growth of +80% vs. 2010. Hydration : market penetration by growing twice as fast as the Derma market Recreate a brand new local communication of "Vichy thermal water" to re build the brand DNA. Energize "Aqualia" and "Purete Thermal" franchise as the extension of the communication on Vichy Thermal Water, to place the brand in the Sensitive Skin care market. Successfully recruit new Vichy members +6186 vs. 2010 Design differentiated marketing action plan to cater to multiple channels (Watsons / Cosmed/ Pharmacy) - ATL, BTL Highlight : Pharmacist motivational camps, Sales performances aligned with / surpassed targets

Mission: efficient launch of the Korean BB Cream brand in Taiwan, catch up on the existing competition and establish its leadership in Taiwan by building a "Star" brand with a high profile. Scope: 20 SKUS Overall Achievement : Skin 79 became the No. 1 BB Cream in Taiwan within the first year of launch (Source : AC Nielsen) Achievements: The building of a "Star" brand with a high profile : Press Conference in Luxy, with Star Celebrity Jolin and over 200 attendants, on April 18, 2010 With an advertising agency, successfully create the brand's image in-sync with Jolin's and refresh the look of the brand with the same tempo as Jolin for each product launch, in the BB Cream market which is very fast moving simple and yet striking brand slogans : "1 Skin79 sold every 7 seconds" and "Skin79, the Korean BB Queen" Effective Sampling strategy : mini BB Creams at 7-11 stores Low-budget Web activities: over 72,000 participants in 18 days! Successful launch of 14 SKU's(3 product lines), in 7 months - including registration, marketing and sales coordination Distribution Achievement : Merchandising : a quick renewal of the POS materials, including Promotional Packs, with high visual impact, for each launch Examples : design and material used (flashing light, Gift Box ) Effective sales increase of +20% to +30% for each campaign Training to the store staff : product knowledge, sales speech, FAQ's Analysis : effective analysis from importation, to the stock level, to the final sell-out status Expansion of distribution from Cosmed to Watsons and other Beauty chain stores Achievements: Coordinating with sales and marketing teams to improve quality of work Building up systematic analysis reports for department head to enhance operation Kobayashi Product Manager 2008.4 - 2009.3 Mission: rejuvenate the brand's star product line of Cooling Sheets by reworking a new communication and creating new Marketing activities for consumers and key retailers. Scope: 12 SKUS Achievements: Optimized Media Operations : Focused communication on BabyHome for the Target Audience by organizing series of events on the internet Intensify the number of advertorials, to educate consumers on the concept of self-care in using the products, via Q&A and auto-questionnaires Localize Communication of the key visual and "de-seasonalize" the products by offering product answers all year long Focus on existing key accounts for the brand and re-establish a close cooperation with the concerned sales managers Outstanding merchandising displays - differentiation versus competition Design of promotion packages on a seasonal basis Sales increase of over +52% in 2008 Study on channel expansion and Design specific marketing actions for to 3 major chains (Watsons / Your Chance / Woodpeckers) in 2009 Nature Made Product Manager 2006.8-2009.3 Mission: launch the US Food Supplements market leader in Taiwan and build its foundations through optimized coordination of Marketing and Sales operations. Scope: 20 SKUS Achievements: Press Conference Grand Launch in Taiwan on October 24, 2006 Created the original script of the Brand story in Chinese (still used today) Product Registrations Optimized media investments (TV, Press, Internet) according to the target audience Systematic use of Key Opinion Leaders (pharmacist and nutritionist) in Media and POS Communication to enhance brand equity via health professionals TV Advertorials and Creative web events to create brand awareness and educate consumers on food supplements TVCF : script adaptation and campaign coordination Achieved awareness: Nature Made= No.1 brand from the USA Close cooperation with Key Accounts to optimize POS Actions: Training : Product Training to the store staff in interactive and practical ways Training : Visual Aid and Communication tools for the sales team Merchandising : Systematic floor displays deployed in all 250 Cosmed within 1.5 months Trade Marketing : Design of Promotion activities offered according to the season and campaign theme Performance Analysis on weekly basis (SWOT, Competitors, Sell-out) The sales of Cosmed increased for over +150% during the 1st year