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全台第一本【全球跨境電商教戰手冊】。針對全球五大洲最具代表性的電商平台特色，以及消費者特性，跨境電商通路管理及虛實通路如何配置妥當/如何評估自組電商團隊或是委託第三方運營商，手把手指引台灣企業開拓海外市場。

全球跨境電商教戰手冊

Marketing Manager 

Alison Yang

您好，我叫Alison Yang。
本人具備全球TOP500外商公司-8年的知名外商公司及中國之豐富"品牌行銷、客戶開發（strike rate 25%）及“通路行銷Trade Marketing”的服務實績
-2010 創造A.C. Nielsen NO.1 的美妝BB霜品牌SKIN79，及2011年獲得萊雅L'Oreal集團的[BEST PRACTICE-digital campaign]殊榮。
- 另有4年財團法人之企業顧問暨電子商務研究員，著有“全台第一本”：「臺灣廠商跨境經營全球電商市場. 教戰手冊]和「人力發展趨勢」、「中老年人二度就業」的研究及專案管理的成功經驗,並獲得[顧客最佳滿意獎]。謝謝

Scholastic entertainment Inc., New York City	2005.3 - 2005.9
Internship - Animation Coordinator Assistant
Responsible for coordinating across groups and planning weekly activities Carried out cartoon pre-drafts and ensured the accuracy of the story structure Responsible for monitoring the progress of special projects across countries
Brooklyn College TV & Radio Center, New York City	2004.10 - 2005. 2
Internship - Production Assistant
Ensure smooth operations of each program in CUNY
Responsible for inspecting, editing and reviewing program contents
Responsible for voice recording and MD editing for weekly radio shows

City University of New York 

Ag Against 

Mission:
- renew all Brands positioning (Ag+Agansist /Probo baby /EAU hair,etc)
- new products development and market analysis/positioning/cost/pricing,etc.
- responsible for sales team and product manager 
- in charge of over 300 existing SKUs and reboots sales+10%
- expanding oversea markets via creative cross border e-commerce(5 distributors are selected out of 12 distributors)
- in chargeing of and renew digitally tools (FB/official site) 

Mission: research is focus on marketing model innovation，especially in  taiwan and Southern countries’ retailing market，using ”cross-border e-Commerce”，Help Taiwan retailing- related companies/ enterprise on “ organization rebuild up、branding / rejuvenate、expand overseas markets” with practical business models/ manage tools not only strategies.


Achievement: 
participating and being E-newsletter key editor and video leader which will launch in 2020, April. 
Economy Daily News columnist
Gaining 2 big projects within six months(strike rate 25%, one is Grand Hotel marketing Project ).

CDRi(商業發展研究院)

Researcher and Sales 

Mission: in charge of color category over 70% sales weight, initiate new projects of color category and handle/consolidate related departments to hold the annual biggest event.
Which linking with national hair designers and salon owners to join and connect with international hair designer/trend leaders.
- Coaching 2 marketing specialists

Achievement:
Lift sales+3% annually 
Re-developing and positioning brand story and communication
Initiating and developing Taiwan key visual, coming to be Asian key visual consequently. 
Developing whole new event site within two weeks ( on board less than one month)
Initiate new digital campaign to create WOM that impact both designers and consumers Heavily and create the highest discussion among vloggers and their fans
Achieving different 3 projects in 3 months(initiator and executive of those projects )
Held the biggest annual event, achieving targets over 1,000 attendance .


 Goldwell (hair) 

Senior Product Manager 

Mission: explore over 4 new clients within two months.
In charge of sales and designers(POSM/ website design) to lift the sales and enhance efficiency of team.(7 team members) 

Achievement:
Developing 4 new clients within 2 months
sales +15% over annual target
lower turn over rate from 28% to 14%

DKSH

Creative activation department Head

Mission: In charge of Italy No.1 water filter brand, LAICA, in brand re-position、new market
strategy、lift sales and gain more consumers in efficient way .
Scope: evolution+15% (compare to Apr.)
- Team members :5 
Achievements:
Developing new EC client within 2 weeks ,sales is over target+10% comparing to previous year.
 Successfully developing a new EC client within 2 weeks from on-board day
 Strengthen brand’s DNA of 100% made in Italy
 Through creative and efficient market re-positioning by communicating “Trusty” and “Professional”；combining with “ consumers’ satisfaction 95%” and “Doctor’s best choice” in media to enhance the quality of brand.
Differentiating market by “Personalized water filter”
Developing new market by “Personalized water filter” to catch new TA(mum and baby) Emphasizing “Personalized” by using KOL、social media to communicate TA. Managing Marketing team more efficient
Building up systematic management in daily sales monitor tools、new brand’s annual and sales plan.
Build up distributors' more efficient management tools. (visiting over half distributors in 1.5month and solve the critical issues)

Laica(China)

Marketing and Sales Manager 

Mission: research is focus on business model fundamentally innovation，especially in China retailing market，currently switch to study6o” cross-border e-Commerce”，Help Taiwan retailing- related companies on “ organization rebuild up、brand build up/ transform/ 
rejuvenate、expand overseas markets” with practical models/ manage tools not only
strategies.
Award: 【CDRi Best Project of client’s service】

Achievements:
 Launching a FB：cross-boarder EC 跨境電商-大航海探險隊
https://www.facebook.com/ECdiscovery/(no Budget, fans over 20,000 in 3 months) 
Sharing useful and educational information with fans to build up an EC ecosystem

TAITRA(貿協)project – 2015.10-2016.4
-	Publish 1st cross-border e-commerce eBook ”跨境電商教戰手冊” in Taiwan(Key writer)，free download：http://bit.ly/1XaLrpY
  Build up EC eco-system with China key EC-related managers. (Amazon/Aibaba,etc.)

Naruko/ Neogence cosmetics projects
  Expanding Naruko EC performance on eBay，sales+ 100% per month   Lifting Neogence sales +27% though “Pull Marketing 拉式行銷” and
enhancing brand awareness spread out in overseas(ex. Germany/ Spanish,etc)
Rode mate (belongs to 寶成鞋業集團) China project 1.5yrs
  Help this brand to grow up from organization change、sales management、
store management to brand rebuild up
Sales grow up+ 3% from minus and closed over 100 stores
Eastern Multimedia Group(東森集團) China project 2yrs
  Provide total China development strategy to their china business of food group
  Help them to manage their channel distributors、channel analysis 、brand
image build up and create their owned manage tools

CDRi商業發展研究院

Mission: accelerate franchise growth where Vichy is challenger in the market and establish the brand's authority in Sensitive Skin through a revamped communication strategy focused on the Thermal Water - campaign planning and execution.
Scope: evolution+13%，9 SKUS
Award: Hydration 【L’Oréal  BEST PRACTICE-digital】

Achievements:
Body care: Successfully launch of slimming 2 SKUs with growth of +80% vs. 2010. Hydration : market penetration by growing twice as fast as the Derma market
Recreate a brand new local communication of "Vichy thermal water" to re build the brand DNA.
Energize "Aqualia" and "Purete Thermal" franchise as the extension of the communication on Vichy Thermal Water, to place the brand in the Sensitive Skin care market.
Successfully recruit new Vichy members +6186 vs. 2010
Design differentiated marketing action plan to cater to multiple channels (Watsons / Cosmed/ Pharmacy) - ATL, BTL
Highlight : Pharmacist motivational camps, Sales performances aligned with / surpassed targets

L'Oreal Taiwan 

Vichy Product Manager 

Mission: efficient launch of the Korean BB Cream brand in Taiwan, catch up on the existing competition and establish its leadership in Taiwan by building a "Star" brand with a high profile.
Scope: 20 SKUS
Overall Achievement : Skin 79 became the No. 1 BB Cream in Taiwan within the first year of launch (Source : AC Nielsen)

Achievements:
The building of a "Star" brand with a high profile :
Press Conference in Luxy, with Star Celebrity Jolin and over 200 attendants, on April 18, 2010
With an advertising agency, successfully create the brand's image in-sync with Jolin's and refresh the look of the brand with the same tempo as Jolin for each product launch, in the BB Cream market which is very fast moving
simple and yet striking brand slogans : "1 Skin79 sold every 7 seconds" and "Skin79, the Korean BB Queen"
Effective Sampling strategy : mini BB Creams at 7-11 stores
Low-budget Web activities: over 72,000 participants in 18 days!
Successful launch of 14 SKU's(3 product lines), in 7 months - including registration, marketing and sales coordination
Distribution Achievement :
Merchandising : a quick renewal of the POS materials, including Promotional Packs, with high visual impact, for each launch
Examples : design and material used (flashing light, Gift Box ) Effective sales increase of +20% to +30% for each campaign
Training to the store staff : product knowledge, sales speech, FAQ's
Analysis : effective analysis from importation, to the stock level, to the final sell-out status
Expansion of distribution from Cosmed to Watsons and other Beauty chain stores

Achievements:
Coordinating with sales and marketing teams to improve quality of work
Building up systematic analysis reports for department head to enhance operation

Kobayashi Product Manager	2008.4 - 2009.3

Mission: rejuvenate the brand's star product line of Cooling Sheets by reworking a new communication and creating new Marketing activities for consumers and key retailers. Scope: 12 SKUS


Achievements:
Optimized Media Operations :
Focused communication on BabyHome for the Target Audience by organizing series of events on the internet
Intensify the number of advertorials, to educate consumers on the concept of self-care in using the products, via Q&A and auto-questionnaires
Localize Communication of the key visual and "de-seasonalize" the products by offering product answers all year long
Focus on existing key accounts for the brand and re-establish a close cooperation with the concerned sales managers
Outstanding merchandising displays - differentiation versus competition
Design of promotion packages on a seasonal basis
Sales increase of over +52% in 2008
Study on channel expansion and Design specific marketing actions for to 3 major chains (Watsons / Your Chance / Woodpeckers) in 2009

Nature Made Product Manager	2006.8-2009.3

Mission: launch the US Food Supplements market leader in Taiwan and build its foundations through optimized coordination of Marketing and Sales operations.
Scope: 20 SKUS



Achievements:
Press Conference Grand Launch in Taiwan on October 24, 2006 Created the original script of the Brand story in Chinese (still used today) Product Registrations
Optimized media investments (TV, Press, Internet) according to the target audience
  Systematic use of Key Opinion Leaders (pharmacist and nutritionist) in Media and POS Communication to enhance brand equity via health professionals
  TV Advertorials and Creative web events to create brand awareness and educate consumers on food supplements
  TVCF : script adaptation and campaign coordination
Achieved awareness: Nature Made= No.1 brand from the USA
 Close cooperation with Key Accounts to optimize POS Actions:
  Training : Product Training to the store staff in interactive and practical ways   Training : Visual Aid and Communication tools for the sales team
  Merchandising : Systematic floor displays deployed in all 250 Cosmed within
1.5 months
  Trade Marketing : Design of Promotion activities offered according to the season and campaign theme
  Performance Analysis on weekly basis (SWOT, Competitors, Sell-out)   The sales of Cosmed increased for over +150% during the 1st year

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