•Product Planning/ Evaluation
-Business development for new products
-Acts as the customer advocate articulating the user's/ buyer's needs.
-New product feasibility assessment
-Defines the product vision/ positioning
-Defines the Go-to-Market strategy
-Defines the roadmap.
•Project Management/ Execution/ Schedule Control
-Gathers, manages and prioritizes market/customer requirements.
-Cross-sector communication (works closely with engineering/ sales/ marketing)
-Has technical product knowledge/ specific domain expertise
-Cooperative Vendor Communication (bring new features to the new product)
-Cost & schedule control
•New product Introduction
-Marketing promotion (case studies/ product comparisons/ competitor analysis/ Application stories)
-Presentation skill
-Work with RBUS for product education/ business approach
•Quality Control
-Technical support
-Work with AE/ R&D team for problem-solving