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Hugo Marciales
Marketing Strategist
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Hugo Marciales

Marketing Strategist
Experienced marketing strategist with a demonstrated history of marketing share growth success working in the banking, advertising, automotive, sports and broadcasting industries. Skilled in cultural-emotional approach strategies for lead generation, reputation management, customer retention, technology Integration, social media and multimedia production. Strong communications, marketing & public relations professional with degrees in communications, industrial design, television production & digital media.
ValueBank Texas
Texas A&M Corpus Christi
Corpus Christi, TX, USA

Professional Background

  • Current status
    Employed
  • Profession
    Marketer
    Ad Designer
    Digital Marketer
  • Fields
    Advertising
    Banking
    Automotive
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Word
    PowerPoint
    Illustrator
    Photoshop
    Google Drive
    Excel
    Facebook Marketing
    Sales & Marketing
    Social Media Marketing
    writing
    AfterEffect
    HTML5
    Canva – Designing Tool
    Adobe Premiere Pro
    WordPress
    Adobe Creative Suite
    Adobe InDesign
    Google Analytics
    Google AdWords
    instagram marketing
    Twitter Marketing
    Linkedin Marketing
    youtube marketing
    Copywriting Marketing Materials
    videography and photography
    Display Advertising
  • Languages
    English
    Native or Bilingual
    Spanish
    Native or Bilingual
    Portuguese
    Intermediate
    Italian
    Intermediate
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    MARKETING SPECIALIST
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Assistant VP Marketing Coordinator

ValueBank Texas
Full-time
Jan 2022 - Present
Corpus Christi, TX, USA
Generate marketing share growth by developing and implementing marketing and advertising strategies, plans, objectives and campaigns. Design and produce original content for internal and external marketing materials. Ensure the Bank’s touch points, website, on-hold messaging, in-branch advertising, social media content, and other areas of customer contact are relevant and periodically refreshed SEO/SEM. Manage and evaluate all marketing and advertising related vendors' services. Prepare marketing reports by collecting , analyzing, and summarizing sales data. Assists in the coordination of periodic customer events,community outreach and PR.

Marketing Director

Jan 2011 - Oct 2021
10 yrs 10 mos
Marketing strategy development and implementation to increase sales and new markets conquest. Media Buyer/producer (digital and conventional), ROI analysis, e-mail & CRM Management, web marketing SEO/SEM, social media Marketing, mobile geo-marketing, Google analytics reputation management, direct mail and SMS strategies, multimedia production, promotions exhibitions and special events coordination, spokesperson, media and public relations, customer satisfaction and retention, customer disputes resolution, community outreach.

General Manager

Jan 2019 - Dec 2020
2 yrs 0 mos
Marketing strategy development and implementation to increase sponsors and tickets sales. Branding, operations, communications, and public relations.

Marketing Director.

Jan 2009 - Dec 2011
3 yrs 0 mos
Marketing strategy development and implementation to increase sales and new markets conquest. ( Ford, Lincoln, Mercury & Nisan) Media Buyer/ producer (digital and conventional), ROI analysis, e-mail & CRM management, web marketing SEO/SEM, social media marketing, mobile geo-marketing, Google Analytics reputation management, direct mail and SMS strategies, multimedia production, promotions exhibitions and special events coordination, spokesperson, media and public relations, customer satisfaction and retention, customer disputes resolution, community outreach. 2009 to 2011

Marketing consultant and developer

Jan 2008 - Dec 2009
2 yrs 0 mos
Marketing consultant and developer. Multimedia production and Marketing for the web, print and TV. Liza Wisner, coordinator.

Sports Reporter

Jan 2000 - Dec 2008
9 yrs 0 mos
Correspondent, Producer & Sports Reporter . Under supervision of Executive producers , Rafael Torres for Contacto Deportivo and Sergio Verdu for Republica Deportiva.

Sports Anchor-Director

Jan 2000 - Dec 2008
9 yrs 0 mos
Gather, write video-edit and present local, national, and international sports stories.

Web Master-Designer

Jan 2002 - Dec 2003
2 yrs 0 mos
Graphic and web design & maintenance.

News Reporter

Jan 1999 - Dec 2000
2 yrs 0 mos
News Reporter Gather, write and present local stories. Under supervision of News Director, Luis Patiño.

Web Master & News Graphic Designer

Jan 1998 - Dec 1999
2 yrs 0 mos
Web Master & News Graphic Designer. Web site design and maintenance and news graphics for Fox and MBC local newscasts. Under supervision of News Director, Sandra Richards.

Media specialist

Jan 1998 - Nov 1999
1 yr 11 mos
Media specialist. Hardware & software support for multimedia events presentations.

Graphic Designer/Web & Multimedia Developer

Jan 1998 - Dec 1998
1 yr 0 mos
Graphic Designer/web and multimedia developer. Creative work for TV shows and internet based support pages. Under supervision of director Jeff Felts.

Education

Master’s Degree
Pursuing a Masters Degree in Science in Ed. Technology and Communications
2002 - 2003
Associate’s Degree
ssociate Degree in Applied Sciences in Digital Media - Television Production and Journalism
1988 - 2000
Bachelor of Science (BS)
Bachelor in Science in Communications and Industrial Design
1990 - 1996